Product Marketing Manager
Mid-level Product Marketing role at Ramp. London · full-time · no salary stated · we estimate £56,000–£69,000.
Ramp has not published a salary for this role. The figure below is our estimate, not theirs.
What you'll do
- Define how Ramp positions itself for UK and European finance leaders
- Build messaging frameworks, value props, and competitive differentiation for local buyers
- Run product and market launches while Ramp expands across Europe
- Test messaging and lift TOFU conversion alongside growth marketing
- Create sales enablement: battle-cards, demo narratives, and pitch decks
What you bring
- 7+ years total, with 5+ in B2B product marketing
- A London base and real feel for how UK firms buy financial software
- Proof you launched or scaled a product in a new market or region
- Strong customer research, positioning, and messaging skills
- Fluent with AI tools and using them at the center of your workflow
Who this fits
A ground-floor role for a product marketer who wants to build a regional function, not inherit one. As one of the first marketing hires for the region, you would work alongside the GM Europe, a dedicated sales team, and the growth lead. It is London-based and leans on genuine instinct for UK buyers. Familiarity with fintech and UK financial regulation is a listed plus.
About this role
About Ramp
Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.
The problems are high-stakes, data-dense, and unforgiving.
We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.
The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same.
If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.
About the Role
Ramp is looking for a Product Marketing Manager to help establish and scale our presence across the UK and Europe. As one of the first marketing hires dedicated to the region, you’ll play a critical role in defining how Ramp enters, positions, and grows in new markets.
You’ll uncover customer, competitive, and market insights that shape our go-to-market strategy, develop messaging and positioning that resonates with local buyers, and partner closely with Product, Sales, Growth, and Marketing to drive awareness, pipeline, and adoption. This is a rare opportunity to build a regional product marketing function from the ground up, shaping everything from positioning and launches to competitive strategy and market expansion.
You’ll sit within Ramp’s Enterprise & International Product Marketing team and work day-to-day alongside our GM Europe, dedicated sales team, and growth marketing lead.
This role is based in London and requires someone with deep instincts for how UK businesses evaluate and purchase financial software. We’re looking for someone who has helped launch and scale a product in a new market before, thrives in ambiguity, and is excited by the opportunity to help shape Ramp’s expansion across Europe from the ground up.
What You'll Do
Shape positioning and messaging for the UK and future European markets, defining how Ramp differentiates itself and resonates with local finance leaders
Develop and maintain market-specific messaging frameworks, value propositions, competitive differentiation, and customer narratives that support demand generation, sales, and product adoption
Test messaging, optimize demand generation campaigns, and improve conversion across TOFU in partnership with growth marketing
Lead product and market launches as we expand to more countries across Europe, partnering with Product, Communications, Sales, and Marketing teams
Create and scale sales enablement assets, including pitch decks, battle-cards, demo narratives, one-pagers, and customer-facing collateral
Provide PMM support for initiatives in other international markets
What You Need
7+ years of experience, including 5+ years in B2B Product Marketing
Based in London with strong familiarity with UK business culture and buying behaviors
Experience launching and scaling products in a new market, region, or business line
Strong customer research, positioning, and messaging skills
Exceptional written and verbal communication skills
Proven ability to influence cross-functional stakeholders and drive alignment across teams
Comfortable operating in ambiguity and building new programs from scratch
Fluent in AI tools as a core part of how you work
Nice To Haves
Experience in fintech, financial services, or B2B software serving finance teams
Experience supporting international expansion or market entry initiatives
Familiarity with GDPR, UK financial regulations, and regional compliance considerations
Experience at a high-growth startup or scale-up
Deep knowledge of the UK SMB and mid-market finance ecosystem
Benefits available to all full-time Ramp employees (Global)
Flexible PTO
Centralized home-office equipment ordering
Health and wellness stipend
Budget for intra-office travel
Weekly coffee stipend
United States
100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
One Medical annual membership
401(k), including employer match on contributions made while employed by Ramp
Fertility HRA (up to $10,000 per year)
Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
Pet insurance
In-office perks: lunch, snacks, drinks, and more
Relocation support to NYC or SF (as needed)
Canada
Group medical, dental, and vision coverage through Sun Life
Life, AD&D, and disability coverage
Fertility drug coverage (up to $4,000 lifetime)
Group Retirement Plan with employer match (RRSP + DPSP)
Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
Employee Assistance Program and virtual care through Lumino Health
United Kingdom
Private medical insurance through Freedom Elite
Virtual GP and at-home care via eMed x Livi
Workplace pension through Penfold, with salary sacrifice option
Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay
Referral Instructions
If you are being referred for the role, please contact that person to apply on your behalf.
Other notices
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Beware of recruiting scams: Ramp will only contact you through official @Ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process.