General Marketing salary

386 market ranges · employer-stated pay · updated Sep 24, 2026

These figures come from 4,678 general marketing postings where the employer stated pay, covering 142 cities. The single best-evidenced figure is New York at mid-level, where 130 postings put the middle half between $78,875 and $139,549, with a median of $105,000.

Pay rises with seniority. Typical figures run entry-level around $62,000, mid-level around $99,000, senior around $144,000 and lead around $184,000. Moving from entry-level to lead is worth roughly 195% more.

Location moves the number too. Of the 63 cities with enough disclosures to rank, Princeton pays most at around $191,000 and Richmond least at around $41,000. That spread is wide enough that the cities are almost certainly not hiring at the same seniority, so treat it as a range of markets rather than a like-for-like premium.

Every range here is counted from real postings, never modelled. 169 of the 317 US-dollar ranges rest on fewer than 10 postings, so treat those as a hint rather than a benchmark; the sample column tells you which.

Every measured range

386 by market and level

Market	Level	Market range	Median	Sample
United States · country-wide	Entry	$57,500 – $91,250	$72,500	98
United States · country-wide	Mid	$80,000 – $133,922	$102,500	968
Canada · country-wide	Mid	CA$70,000 – CA$108,250	CA$92,250	122
United Kingdom · country-wide	Mid	£41,834 – £68,175	£46,000	31
United States · country-wide	Senior	$112,500 – $175,063	$147,500	575
Canada · country-wide	Senior	CA$89,013 – CA$131,825	CA$112,800	44
United States · country-wide	Lead	$171,500 – $234,419	$200,050	397
Remote · United States	Mid	$85,000 – $140,000	$110,000	177
Remote · United States	Senior	$110,250 – $164,200	$135,000	115
Remote · United States	Lead	$180,000 – $238,150	$205,000	73
Atlanta	Entry	$54,000 – $62,000	$56,000	52
Atlanta	Senior	$81,000 – $147,000	$130,000	31
Austin	Entry	$53,000 – $64,000	$57,000	60
Berlin	Mid	€45,000 – €52,000	€48,000	29
Boston	Mid	$78,000 – $133,000	$97,800	29
Charlotte	Entry	$45,000 – $61,000	$54,000	47
Chicago	Mid	$73,028 – $127,350	$86,500	33
Cincinnati	Entry	$54,000 – $59,000	$54,000	38
Cleveland	Entry	$54,000 – $58,000	$55,000	29
Columbus	Entry	$52,000 – $77,000	$58,000	36
Dallas	Entry	$52,000 – $60,000	$55,000	37
Dallas	Mid	$68,000 – $124,000	$82,000	41
Denver	Entry	$48,000 – $85,000	$63,000	28
Hamburg	Entry	€19,000 – €52,000	€29,000	28
Houston	Entry	$54,000 – $102,000	$63,000	116
Indianapolis	Entry	$48,000 – $52,000	$51,000	111
Irving	Mid	$80,000 – $106,000	$100,000	25
Las Vegas	Entry	$56,000 – $80,000	$78,000	41
Los Angeles	Entry	$49,000 – $65,000	$54,000	84
Los Angeles	Mid	$77,750 – $95,750	$85,000	27
Louisville	Entry	$48,000 – $52,000	$48,000	72
Madison	Entry	$54,000 – $63,000	$58,000	33
Miami	Entry	$54,000 – $98,000	$58,000	86
Milwaukee	Mid	$60,000 – $70,000	$70,000	25
Minneapolis	Entry	$52,000 – $102,000	$58,000	36
Nashville	Entry	$44,000 – $54,000	$50,000	38
New Orleans	Entry	$54,000 – $58,000	$57,000	34
New York	Mid	$78,875 – $139,549	$105,000	130
New York	Senior	$127,500 – $175,000	$155,112	87
New York	Lead	$177,808 – $255,625	$206,710	52
North Wales	Lead	$180,000 – $241,000	$183,000	48
Paris	Entry	€16,000 – €49,000	€31,000	54
Philadelphia	Entry	$48,000 – $52,000	$49,000	32
Phoenix	Entry	$53,000 – $66,000	$54,000	28
Pleasanton	Entry	$58,000 – $62,000	$62,000	31
Princeton	Lead	$182,000 – $242,000	$214,000	31
Richmond	Entry	$36,000 – $45,000	$36,000	51
Rome	Entry	€17,000 – €18,000	€17,000	33
Salt Lake City	Mid	$75,000 – $117,000	$91,000	26
San Antonio	Entry	$53,000 – $56,000	$54,000	46
San Diego	Entry	$57,000 – $82,000	$66,000	28
San Francisco	Entry	$81,000 – $162,000	$126,000	74
San Francisco	Mid	$119,500 – $187,500	$150,000	43
San Francisco	Senior	$152,500 – $199,975	$184,500	39
San Francisco	Lead	$202,500 – $273,094	$231,950	27
Tampa	Entry	$54,000 – $62,000	$55,000	50
Toronto	Mid	CA$74,300 – CA$120,375	CA$95,000	49
Torrance	Entry	$55,000 – $92,000	$92,000	24
Washington	Entry	$53,000 – $66,000	$55,000	59
Washington	Senior	$108,000 – $188,000	$157,000	39

Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above.

Top 60 of 386 ranges by sample size.

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.