Marketing (General) salary

450 market ranges · employer-stated pay · updated Mar 10, 2026

Live marketing (general) jobs Foster City London New York San Francisco Toronto

These figures come from 7,660 marketing (general) postings where the employer stated pay, covering 178 cities. The single best-evidenced figure is New York at mid level, where 370 postings put the middle half between $82,000 and $130,000, with a median of $105,000.

Pay rises with seniority. Typical figures run entry level around $64,000, mid level around $101,000, senior around $131,000 and lead around $187,000. Moving from entry level to lead is worth roughly 194% more.

Location moves the number too. Of the 71 cities with enough disclosures to rank, Princeton pays most at around $191,000 and Northfield least at around $24,000. That spread is wide enough that the cities are almost certainly not hiring at the same seniority, so treat it as a range of markets rather than a like-for-like premium.

Every range here is counted from real postings, never modelled. 176 of the 372 ranges rest on fewer than 10 postings, so treat those as a hint rather than a benchmark; the sample column tells you which.

Every measured range

450 by city and level

City	Level	Market range	Median	Sample
Amsterdam	Entry	€26,000 – €26,000	€26,000	40
Atlanta	Entry	$54,000 – $62,000	$56,000	52
Atlanta	Mid	$62,000 – $110,000	$82,000	38
Austin	Entry	$53,000 – $64,000	$57,000	60
Austin	Mid	$69,000 – $133,000	$90,000	69
Berlin	Senior	$27,000 – $34,000	$27,000	44
Boston	Entry	$53,000 – $79,000	$58,000	55
Boston	Lead	$170,000 – $245,000	$202,000	56
Boston	Mid	$78,000 – $135,000	$103,000	73
Boston	Senior	$103,000 – $166,000	$127,000	54
Cambridge	Lead	$182,000 – $251,000	$211,000	47
Charlotte	Entry	$45,000 – $61,000	$54,000	47
Chicago	Entry	$60,000 – $99,000	$75,000	84
Chicago	Lead	$137,000 – $220,000	$175,000	55
Chicago	Mid	$77,000 – $125,000	$102,000	115
Chicago	Senior	$90,000 – $135,000	$106,000	78
Cincinnati	Entry	$54,000 – $59,000	$54,000	38
Columbus	Entry	$52,000 – $77,000	$58,000	36
Dallas	Entry	$52,000 – $60,000	$55,000	37
Dallas	Mid	$68,000 – $124,000	$82,000	41
Denver	Mid	$81,000 – $111,000	$95,000	38
Hamburg	Senior	€27,000 – €33,000	€27,000	44
Houston	Entry	$54,000 – $102,000	$63,000	116
Indianapolis	Entry	$48,000 – $52,000	$51,000	111
Irvine	Mid	$87,000 – $139,000	$112,000	40
Las Vegas	Entry	$56,000 – $80,000	$78,000	41
London	Mid	£42,000 – £60,000	£47,000	42
London	Senior	£55,000 – £99,000	£65,000	47
Los Angeles	Entry	$49,000 – $65,000	$54,000	84
Los Angeles	Lead	$135,000 – $195,000	$154,000	46
Los Angeles	Mid	$82,000 – $140,000	$105,000	155
Los Angeles	Senior	$120,000 – $168,000	$142,000	58
Louisville	Entry	$48,000 – $52,000	$48,000	72
Miami	Entry	$54,000 – $98,000	$58,000	86
Minneapolis	Mid	$66,000 – $115,000	$99,000	52
Nashville	Entry	$44,000 – $54,000	$50,000	38
New York	Entry	$56,000 – $90,000	$78,000	260
New York	Lead	$155,000 – $225,000	$190,000	234
New York	Mid	$82,000 – $130,000	$105,000	370
New York	Senior	$101,000 – $155,000	$130,000	193
North Wales	Lead	$180,000 – $241,000	$183,000	48
Paris	Entry	€16,000 – €49,000	€31,000	54
Richmond	Entry	$36,000 – $45,000	$36,000	51
San Antonio	Entry	$53,000 – $56,000	$54,000	46
San Diego	Mid	$90,000 – $141,000	$110,000	57
San Francisco	Entry	$81,000 – $162,000	$126,000	74
San Francisco	Lead	$194,000 – $264,000	$225,000	48
San Francisco	Mid	$120,000 – $169,000	$148,000	93
San Francisco	Senior	$139,000 – $188,000	$170,000	78
San Jose	Mid	$123,000 – $181,000	$168,000	39
Seattle	Mid	$93,000 – $124,000	$108,000	63
Seattle	Senior	$125,000 – $171,000	$140,000	41
Tampa	Entry	$54,000 – $62,000	$55,000	50
Toronto	Entry	CA$60,000 – CA$102,000	CA$98,000	74
Toronto	Mid	$80,000 – $114,000	$98,000	119
Toronto	Senior	CA$90,000 – CA$123,000	CA$99,000	56
Vienna	Senior	€27,000 – €27,000	€27,000	38
Washington	Entry	$53,000 – $66,000	$55,000	59
Washington	Mid	$75,000 – $143,000	$102,000	95
Washington	Senior	$108,000 – $188,000	$157,000	39

Top 60 of 450 ranges by sample size.

Ranges span the 25th to 75th percentile of employer-stated base pay for the city and level. Median is the 50th percentile. Sample is the number of postings measured.

Open marketing (general) roles · 12 with stated pay

Some employers here do not state pay. Where they do not, we show our own estimate instead, marked ^e. Anything without that mark comes from the employer.