General Marketing salary in Irvine
Employer-stated pay · updated Sep 22, 2026
Live general marketing jobs in Irvine All general marketing ranges AmsterdamArlingtonAtlantaAustinBaltimoreBaton Rouge
General Marketing pay in Irvine is measured from 47 postings where the employer stated pay. The best-evidenced figure is entry-level, where 20 postings put the middle half between $50,000 and $92,000, with a median of $61,000.
Pay moves with seniority here: entry-level around $61,000, mid-level around $102,000, senior around $140,000, lead around $198,000.
Against the 100 other measured markets for general marketing at entry-level, this sits below 36 of them; Mountain View leads at $160,000.
2 of these ranges rests on fewer than 10 postings, so read them as a strong hint rather than a benchmark; the sample column shows exactly what backs each number.
19 general marketing roles are open in Irvine right now, 11 listing pay.
| Level | Market range | Median | Sample |
|---|---|---|---|
| Entry | $50,000 – $92,000 | $61,000 | 20 |
| Mid | $92,250 – $122,900 | $102,000 | 12 |
| Senior | $131,500 – $160,756 | $140,000 | 7hint |
| Lead | $186,219 – $204,531 | $198,000 | 8hint |
Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.
Ranges span the 25th to 75th percentile of employer-stated base pay for the level. Median is the 50th percentile. Sample is the number of postings measured.
Open general marketing roles in Irvine · 11 with stated pay
Pay marked e is our estimate. Everything else is the employer's own figure.
this job's payour estimatewhere most pay sits here, $102,000–$268,500scale $60,000–$380,000
Associate Director, Consumer Marketing - OTC (Eye Care) AbbVie · Irvine New $141,500–$268,500 2d ago Senior Specialist, Consumer Marketing AbbVie · Irvine $96,500–$183,500 7d ago 
B2B Marketing Manager(Remote US) Directive · Remote · US $80,000–$85,000 9d ago US Marketing Manager - Aesthetics & Reconstruction Johnson & Johnson · Irvine $102,000–$177,100 9d ago Director, Marketing - Plastic Surgery / Natrelle AbbVie · Irvine $160,500–$305,000 13d ago 
Senior Manager, Product Line Marketing, Optics MKS Instruments · Irvine $140,000–$170,000 2w ago Director, Portfolio Marketing AbbVie · Irvine $160,500–$305,000 2w ago INFINITI Regional Sales & Marketing Manager Nissan · Irvine $141,413–$238,874 2mo ago 
Marketing Project Manager NC America · Irvine $100,000–$120,000 2mo ago 
Director Strategic Marketing TMTT Edwards Lifesciences · Irvine $159,000–$226,000 3mo ago Senior Manager, Global Strategic Marketing, Refractive Equipment Portfolio | Irvine, CA Johnson & Johnson · Irvine $122,000–$211,025 6mo ago Marketing Assistant KPFF Consulting Engineers · Irvine New $50,000–$92,000e 2d ago Marketing Intern (Paid) - Mandarin Speaking HungryPanda · Irvine New $50,000–$92,000e 3d ago Email & APP Marketing Specialist TP-Link Systems Inc. · Irvine In listing 7d ago 
Summer 2027 Intern - Sales & Marketing Western Digital · Remote · US $50,000–$92,000e 2w ago Marketing Proposal Coordinator KPFF Consulting Engineers · Irvine $92,250–$122,900e 3w ago 
Interested in future Corporate positions? (Marketing, Sales, Finance, Legal, HR) Weedmaps · Remote · US $92,250–$122,900e 50mo ago Admin Assistant (Entry-Level Marketing) or Executive Assistant Huge Ape Media · Irvine $50,000–$92,000e 53mo ago Technology Architect–Adobe Marketing Cloud (AEM / CQ5, AAM, Adobe Target Implify Inc · Irvine $92,250–$122,900e 113mo ago 
