Marketing Specialist salary

18 market ranges · employer-stated pay · updated Sep 24, 2026

These figures come from 59 marketing specialist postings where the employer stated pay, covering 8 cities. The single best-evidenced figure is New York at mid-level, where 12 postings put the middle half between $84,375 and $103,125, with a median of $88,000.

Every range here is counted from real postings, never modelled. 6 of the 8 US-dollar ranges rest on fewer than 10 postings, so treat those as a hint rather than a benchmark; the sample column tells you which.

Marketing Specialist pay by specialization

General Marketing 507Digital Marketing 157Event Marketing 67Product Marketing 63Performance Marketing 62Email Marketing 55Growth Marketing 48Content Marketing 28Affiliate Marketing 23Trade Marketing 18Influencer Marketing 17Customer Marketing 11Social Media 11Brand Marketing 10Employer Branding 8Retention Marketing 5Retail Marketing 4Community Marketing 4Video Production 3Communications 3Creative 3Paid Search / PPC 2Account-Based Marketing 2Demand Generation 2Marketing Communications 1Graphic Design 1SEO 1Ecommerce Marketing 1Content Creation 1

Live marketing specialist roles by marketing function. A title spans functions; each link opens that function's own benchmark.

Every measured range

18 by market and level

Market	Level	Market range	Median	Sample
United States · country-wide	Mid	$71,438 – $95,449	$81,500	240
Canada · country-wide	Mid	CA$67,500 – CA$89,800	CA$75,000	37
United Kingdom · country-wide	Mid	£42,500 – £50,000	£47,750	5hint
United States · country-wide	Senior	$93,000 – $123,500	$110,000	65
Canada · country-wide	Senior	CA$85,000 – CA$98,605	CA$90,600	9hint
Remote · United States	Mid	$72,633 – $86,875	$80,000	42
Remote · Canada	Mid	CA$68,500 – CA$83,400	CA$75,000	7hint
Remote · United States	Senior	$90,700 – $121,425	$110,000	15
Arlington	Mid	$71,438 – $105,750	$105,750	6hint
Atlanta	Mid	$70,500 – $76,091	$75,000	6hint
Austin	Mid	$63,125 – $69,125	$65,000	6hint
Boston	Mid	$78,250 – $93,900	$80,000	11
Irvine	Mid	$77,586 – $99,000	$92,875	6hint
Minneapolis	Mid	$75,625 – $91,375	$79,000	6hint
New York	Mid	$84,375 – $103,125	$88,000	12
San Francisco	Mid	$125,291 – $129,613	$126,870	6hint
Toronto	Mid	CA$67,500 – CA$81,000	CA$74,000	21
Toronto	Senior	CA$86,400 – CA$99,375	CA$91,050	6hint

Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.

Pay by market

10 pages

Arlington Atlanta Austin Boston Irvine Minneapolis New York San Francisco Toronto Remote

Marketing Specialist vs adjacent roles

8 measured comparisons

Compared role	Level	Marketing Specialist	Them	Gap	Sample
Marketing Manager	Mid · US	$81,500	$125,000	-35%	240 / 999
Marketing Coordinator	Mid · US	$81,500	$65,925	+24%	240 / 81
Marketing Manager	Senior · US	$110,000	$162,500	-32%	65 / 579
Marketing Manager	Mid · CA	CA$75,000	CA$103,500	-28%	37 / 107
Marketing Analyst	Mid · US	$81,500	$85,000	similar pay	240 / 29
Marketing Coordinator	Mid · CA	CA$75,000	CA$58,991	+27%	37 / 24
Marketing Analyst	Senior · US	$110,000	$123,750	-11%	65 / 22
Marketing Associate	Senior · US	$110,000	$84,750	+30%	65 / 20

Median vs median at the same level and country, employer-stated pay, 20+ postings on each side. Positive means marketing specialist pays more. Medians within 10% show as similar pay.