Social Media salary
54 market ranges · employer-stated pay · updated Mar 10, 2026
These figures come from 717 social media postings where the employer stated pay, covering 21 cities. The single best-evidenced figure is New York at mid level, where 120 postings put the middle half between $72,000 and $110,000, with a median of $88,000.
Pay rises with seniority. Typical figures run entry level around $71,000, mid level around $82,000, senior around $103,000 and lead around $134,000. Moving from entry level to lead is worth roughly 89% more.
Location moves the number too. Of the 5 cities with enough disclosures to rank, San Francisco pays most at around $100,000 and Los Angeles least at around $82,000, a gap of roughly 22%.
Every range here is counted from real postings, never modelled. 21 of the 37 ranges rest on fewer than 10 postings, so treat those as a hint rather than a benchmark; the sample column tells you which.
Every measured range
54 by city and level| City | Level | Market range | Median | Sample |
|---|---|---|---|---|
| Austin | Mid | $71,000 – $91,000 | $81,000 | 16 |
| Berlin | Entry | €37,000 – €48,000 | €38,000 | 14 |
| Berlin | Mid | €37,000 – €45,000 | €42,000 | 12 |
| Berlin | Senior | €51,000 – €52,000 | €52,000 | 7 |
| Boston | Lead | $132,000 – $175,000 | $158,000 | 5 |
| Boston | Mid | $66,000 – $86,000 | $75,000 | 8 |
| Cape Town | Mid | ZAR 16,000 – ZAR 19,000 | ZAR 16,000 | 7 |
| Chicago | Entry | $59,000 – $74,000 | $68,000 | 14 |
| Chicago | Lead | $122,000 – $172,000 | $125,000 | 9 |
| Chicago | Mid | $73,000 – $90,000 | $78,000 | 27 |
| Chicago | Senior | $85,000 – $104,000 | $93,000 | 6 |
| Columbus | Entry | $85,000 – $128,000 | $128,000 | 5 |
| Culver City | Mid | $90,000 – $94,000 | $90,000 | 8 |
| Dallas | Entry | $42,000 – $60,000 | $47,000 | 7 |
| Denver | Mid | $60,000 – $74,000 | $64,000 | 12 |
| Frankfurt | Entry | €32,000 – €33,000 | €32,000 | 5 |
| Hamburg | Entry | €30,000 – €30,000 | €30,000 | 7 |
| Hamburg | Mid | €40,000 – €46,000 | €41,000 | 6 |
| Indianapolis | Mid | $98,000 – $98,000 | $98,000 | 5 |
| Irvine | Entry | $44,000 – $58,000 | $51,000 | 7 |
| Irvine | Mid | $73,000 – $106,000 | $95,000 | 8 |
| Johannesburg | Mid | $16,000 – $16,000 | $16,000 | 5 |
| Kansas City | Entry | $60,000 – $70,000 | $60,000 | 5 |
| London | Entry | £32,000 – £42,000 | £42,000 | 12 |
| London | Lead | £29,000 – £40,000 | £32,000 | 7 |
| London | Mid | £37,000 – £56,000 | £42,000 | 16 |
| Los Angeles | Entry | $67,000 – $81,000 | $72,000 | 24 |
| Los Angeles | Lead | $121,000 – $210,000 | $136,000 | 6 |
| Los Angeles | Mid | $70,000 – $97,000 | $75,000 | 40 |
| Los Angeles | Senior | $87,000 – $122,000 | $102,000 | 11 |
| Mnchen | Mid | €48,000 – €48,000 | €48,000 | 7 |
| Nashville | Mid | $55,000 – $58,000 | $55,000 | 5 |
| New York | Entry | $65,000 – $95,000 | $73,000 | 110 |
| New York | Lead | $122,000 – $180,000 | $132,000 | 56 |
| New York | Mid | $72,000 – $110,000 | $88,000 | 120 |
| New York | Senior | $82,000 – $120,000 | $95,000 | 59 |
| Paris | Entry | €26,000 – €37,000 | €32,000 | 8 |
| Paris | Mid | €16,000 – €37,000 | €35,000 | 11 |
| Philadelphia | Entry | $55,000 – $71,000 | $65,000 | 5 |
| Rome | Entry | €16,000 – €17,000 | €16,000 | 6 |
| San Diego | Mid | $66,000 – $73,000 | $68,000 | 7 |
| San Francisco | Entry | $68,000 – $104,000 | $84,000 | 8 |
| San Francisco | Mid | $86,000 – $130,000 | $90,000 | 43 |
| San Francisco | Senior | $118,000 – $176,000 | $149,000 | 12 |
| Santa Monica | Entry | $46,000 – $76,000 | $53,000 | 6 |
| Santa Monica | Lead | $140,000 – $160,000 | $160,000 | 5 |
| Scottsdale | Mid | $63,000 – $85,000 | $74,000 | 8 |
| Seattle | Mid | $80,000 – $139,000 | $82,000 | 13 |
| Toronto | Entry | CA$61,000 – CA$95,000 | CA$68,000 | 7 |
| Toronto | Mid | CA$69,000 – CA$98,000 | CA$80,000 | 26 |
| Vancouver | Mid | CA$70,000 – CA$87,000 | CA$78,000 | 10 |
| Washington | Entry | $62,000 – $86,000 | $67,000 | 13 |
| Washington | Lead | $112,000 – $184,000 | $129,000 | 6 |
| Washington | Mid | $70,000 – $90,000 | $80,000 | 13 |
Ranges span the 25th to 75th percentile of employer-stated base pay for the city and level. Median is the 50th percentile. Sample is the number of postings measured.
Open social media roles · 2 with stated pay
Some employers here do not state pay. Where they do not, we show our own estimate instead, marked e. Anything without that mark comes from the employer.