Social Media salary

61 market ranges · employer-stated pay · updated Sep 24, 2026

These figures come from 363 social media postings where the employer stated pay, covering 19 cities. The single best-evidenced figure is New York at mid-level, where 57 postings put the middle half between $77,500 and $120,000, with a median of $95,000.

Pay rises with seniority. Typical figures run entry-level around $69,000, mid-level around $88,000, senior around $114,000 and lead around $138,000. Moving from entry-level to lead is worth roughly 99% more.

Location moves the number too. Of the 4 cities with enough disclosures to rank, San Francisco pays most at around $121,000 and Los Angeles least at around $86,000, a gap of roughly 41%.

Every range here is counted from real postings, never modelled. 23 of the 35 US-dollar ranges rest on fewer than 10 postings, so treat those as a hint rather than a benchmark; the sample column tells you which.

Every measured range

61 by market and level

Market	Level	Market range	Median	Sample
United States · country-wide	Entry	$47,500 – $75,510	$70,000	17
United States · country-wide	Mid	$72,500 – $110,875	$91,268	230
Canada · country-wide	Mid	CA$72,500 – CA$87,750	CA$75,500	17
United Kingdom · country-wide	Mid	£35,000 – £49,250	£38,250	14
France · country-wide	Mid	€38,500 – €44,500	€43,000	5hint
United States · country-wide	Senior	$97,950 – $150,750	$120,173	74
Canada · country-wide	Senior	CA$67,500 – CA$84,000	CA$77,000	5hint
United States · country-wide	Lead	$117,500 – $180,000	$140,000	41
Remote · United States	Mid	$80,000 – $105,000	$90,000	33
Remote · United States	Senior	$101,080 – $142,750	$122,923	14
Remote · United States	Lead	$114,375 – $154,275	$136,250	8hint
Austin	Mid	$71,000 – $91,000	$81,000	16
Berlin	Entry	€37,000 – €48,000	€38,000	14
Berlin	Mid	€37,000 – €45,000	€42,000	12
Berlin	Senior	€51,000 – €52,000	€52,000	7hint
Boston	Mid	$85,138 – $103,550	$97,100	6hint
Boston	Lead	$132,000 – $175,000	$158,000	5hint
Cape Town	Mid	ZAR 16,000 – ZAR 19,000	ZAR 16,000	7hint
Chicago	Entry	$59,000 – $74,000	$68,000	14
Chicago	Mid	$72,500 – $99,500	$79,738	10
Chicago	Senior	$85,000 – $104,000	$93,000	6hint
Chicago	Lead	$122,000 – $172,000	$125,000	9hint
Columbus	Entry	$85,000 – $128,000	$128,000	5hint
Culver City	Mid	$90,000 – $94,000	$90,000	8hint
Dallas	Entry	$42,000 – $60,000	$47,000	7hint
Denver	Mid	$60,000 – $74,000	$64,000	12
Frankfurt	Entry	€32,000 – €33,000	€32,000	5hint
Hamburg	Mid	€40,000 – €46,000	€41,000	6hint
Irvine	Entry	$44,000 – $58,000	$51,000	7hint
Irvine	Mid	$73,000 – $106,000	$95,000	8hint
Kansas City	Entry	$60,000 – $70,000	$60,000	5hint
London	Entry	£32,000 – £42,000	£42,000	12
London	Mid	£35,000 – £42,500	£35,500	9hint
London	Lead	£29,000 – £40,000	£32,000	7hint
Los Angeles	Entry	$67,000 – $81,000	$72,000	24
Los Angeles	Mid	$70,000 – $95,000	$76,500	17
Los Angeles	Senior	$87,000 – $122,000	$102,000	11
Los Angeles	Lead	$121,000 – $210,000	$136,000	6hint
Nashville	Mid	$55,000 – $58,000	$55,000	5hint
New York	Entry	$47,500 – $80,000	$70,000	8hint
New York	Mid	$77,500 – $120,000	$95,000	57
New York	Senior	$97,125 – $149,931	$115,000	15
New York	Lead	$129,000 – $132,500	$130,000	5hint
Paris	Entry	€26,000 – €37,000	€32,000	8hint
Paris	Mid	€16,000 – €37,000	€35,000	11
Philadelphia	Entry	$55,000 – $71,000	$65,000	5hint
Rome	Entry	€16,000 – €17,000	€16,000	6hint
San Diego	Mid	$66,000 – $73,000	$68,000	7hint
San Francisco	Entry	$68,000 – $104,000	$84,000	8hint
San Francisco	Mid	$93,434 – $164,875	$125,000	16
San Francisco	Senior	$152,500 – $170,000	$165,000	5hint
Santa Monica	Entry	$46,000 – $76,000	$53,000	6hint
Santa Monica	Lead	$140,000 – $160,000	$160,000	5hint
Scottsdale	Mid	$63,000 – $85,000	$74,000	8hint
Seattle	Mid	$80,000 – $139,000	$82,000	13
Toronto	Entry	CA$61,000 – CA$95,000	CA$68,000	7hint
Toronto	Mid	CA$69,000 – CA$98,000	CA$80,000	26
Vancouver	Mid	CA$70,000 – CA$87,000	CA$78,000	10
Washington	Entry	$62,000 – $86,000	$67,000	13
Washington	Lead	$112,000 – $184,000	$129,000	6hint

Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.

Top 60 of 61 ranges by sample size.

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.