Customer Marketing Specialist
At a glance
Mid-level Customer Marketing role at Polymarket. New York · full-time · $100,000–$125,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and refine email, push, and in-app campaigns that improve conversion
- Create engagement, cross-sell, churn-reduction, and reactivation programs across the customer lifecycle
- Use segmentation and triggered messages to reach customers around live markets and breaking news
- Run rapid experiments, then share retention metrics, results, and LTV patterns with marketing and product leaders
- Coordinate with Product, Data, and Design on adoption, analysis, messaging systems, and campaign creative
What you bring
- One to three years in retention, lifecycle, or growth marketing
- Hands-on use of CRM tools such as Braze, Customer.io, or Optimove for customer journeys
- Experience segmenting audiences through a CDP such as Hightouch or Segment
- Comfort analyzing cohorts, funnels, and experiments, with working knowledge of personalization and orchestration
Who this fits
This suits an early-career lifecycle marketer who can move quickly across marketing, product, data, and design. You should be comfortable supporting web and mobile retention work and working evenings or weekends around live events and breaking news. The role is onsite in New York and is a full-time position.
From the employer
About Polymarket
Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.
We're growing fast — both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.
About the Role
Polymarket is looking for a CRM Specialist to support retention strategy across the customer lifecycle for Polymarket's US App and polymarket.com. You'll help build and optimize campaigns across email, push, in-app, and SMS — driving conversion, engagement, and reactivation across one of the fastest-moving products in media and finance.
This role sits at the intersection of marketing, product, and data. You'll run fast experiments, support micro-segmentation strategies, and help ensure Polymarket is always relevant when live markets and breaking news create moments that matter.
What You'll Do
Support end-to-end retention strategy across the customer lifecycle for Polymarket's US App and polymarket.com
Build and optimize email, push, and in-app campaigns to drive conversion across company initiatives
Help design programs covering engagement, cross-sell, churn mitigation, and reactivation
Support micro-segmentation strategies to deliver the right message, right channel, right moment — with proof it moved the needle
Support real-time triggered messaging tied to live market events, ensuring Polymarket is always relevant when it matters most
Run fast, data-driven experiments to increase engagement around key events, markets, and moments
Track core retention metrics; report weekly to marketing leadership and product on performance, experiment results, and LTV trends
Partner with Product on feature adoption, notification strategy, and real-time messaging systems
Collaborate with Data on modeling, cohort analysis, and predictive segmentation
Work with Design on campaign creative and to optimize content based on experimentation
What We're Looking For
1–3 years of experience in retention, lifecycle, or growth marketing
Hands-on experience with common CRM platforms (e.g. Braze, Customer.io, Optimove) used to build customer journeys
Experience with segmentation across CDPs (e.g. Hightouch, Segment)
Exposure to retention across web and mobile
Strong analytical instincts — comfortable working with cohorts, funnels, and experimentation
Working understanding of segmentation, personalization, and orchestration strategy
Clear communicator who can move quickly in a high-velocity, event-driven product
Comfortable working non-traditional hours around live events and breaking news, including evenings and weekends
(Plus) Experience with trading, OSBs, crypto, or real-time marketplaces
Benefits
Competitive salary & equity
Unlimited PTO
Full Health, Vision, & Dental coverage
401k match
Hardware setup: new MacBook Pro, big display, & accessories
Pay Transparency
Base salary range: $100,000 to $125,000 annually, plus equity and benefits.
This range reflects a good-faith estimate for this position. Experience levels vary widely within a title here, so please reach out even if your expectations fall outside it. We're always happy to chat.
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