Digital Marketing salary
40 market ranges · employer-stated pay · updated Mar 10, 2026
These figures come from 255 digital marketing postings where the employer stated pay, covering 13 cities. The single best-evidenced figure is New York at mid level, where 41 postings put the middle half between $89,000 and $112,000, with a median of $99,000.
Pay rises with seniority. Typical figures run entry level around $82,000, mid level around $95,000, senior around $116,000 and lead around $141,000. Moving from entry level to lead is worth roughly 72% more.
Location moves the number too. Of the 3 cities with enough disclosures to rank, New York pays most at around $103,000 and Los Angeles least at around $94,000, a gap of roughly 10%.
Every range here is counted from real postings, never modelled. 15 of the 25 ranges rest on fewer than 10 postings, so treat those as a hint rather than a benchmark; the sample column tells you which.
Every measured range
40 by city and level| City | Level | Market range | Median | Sample |
|---|---|---|---|---|
| Austin | Mid | $64,000 – $69,000 | $68,000 | 7 |
| Barcelona | Senior | €27,000 – €27,000 | €27,000 | 33 |
| Berlin | Senior | €27,000 – €27,000 | €27,000 | 34 |
| Boston | Lead | $218,000 – $244,000 | $218,000 | 5 |
| Boston | Mid | $83,000 – $121,000 | $84,000 | 10 |
| Chicago | Entry | $70,000 – $97,000 | $85,000 | 11 |
| Chicago | Mid | $75,000 – $118,000 | $100,000 | 23 |
| Denver | Mid | $100,000 – $115,000 | $108,000 | 5 |
| Denver | Senior | $131,000 – $170,000 | $170,000 | 5 |
| Hamburg | Mid | €45,000 – €55,000 | €48,000 | 7 |
| Irvine | Entry | $42,000 – $61,000 | $51,000 | 5 |
| Irvine | Mid | $103,000 – $140,000 | $137,000 | 9 |
| Irvine | Senior | $108,000 – $132,000 | $108,000 | 5 |
| Karlsruhe | Mid | €42,000 – €68,000 | €42,000 | 13 |
| Lisbon | Mid | €25,000 – €25,000 | €25,000 | 11 |
| London | Lead | £39,000 – £42,000 | £42,000 | 11 |
| Los Angeles | Entry | $52,000 – $92,000 | $73,000 | 5 |
| Los Angeles | Lead | $105,000 – $174,000 | $111,000 | 11 |
| Los Angeles | Mid | $76,000 – $90,000 | $85,000 | 10 |
| Lucerne | Senior | €27,000 – €27,000 | €27,000 | 30 |
| Miami | Mid | $55,000 – $121,000 | $82,000 | 6 |
| Minneapolis | Mid | $72,000 – $80,000 | $75,000 | 9 |
| Mnchen | Mid | €48,000 – €48,000 | €48,000 | 6 |
| New York | Entry | $76,000 – $115,000 | $96,000 | 18 |
| New York | Lead | $114,000 – $145,000 | $135,000 | 10 |
| New York | Mid | $89,000 – $112,000 | $99,000 | 41 |
| New York | Senior | $85,000 – $135,000 | $100,000 | 15 |
| San Diego | Entry | $83,000 – $88,000 | $88,000 | 5 |
| San Diego | Mid | $82,000 – $111,000 | $90,000 | 9 |
| San Francisco | Mid | $112,000 – $130,000 | $112,000 | 5 |
| Stuttgart | Senior | €27,000 – €27,000 | €27,000 | 29 |
| Toronto | Entry | CA$92,000 – CA$115,000 | CA$105,000 | 15 |
| Toronto | Mid | CA$70,000 – CA$114,000 | CA$88,000 | 15 |
| Toronto | Senior | CA$86,000 – CA$110,000 | CA$95,000 | 7 |
| Vancouver | Entry | $52,000 – $85,000 | $85,000 | 9 |
| Vancouver | Mid | CA$74,000 – CA$100,000 | CA$92,000 | 6 |
| Vienna | Senior | €27,000 – €27,000 | €27,000 | 33 |
| Washington | Entry | $58,000 – $71,000 | $62,000 | 7 |
| Washington | Mid | $69,000 – $96,000 | $81,000 | 10 |
| Zurich | Senior | €27,000 – €27,000 | €27,000 | 30 |
Ranges span the 25th to 75th percentile of employer-stated base pay for the city and level. Median is the 50th percentile. Sample is the number of postings measured.
Open digital marketing roles · 3 with stated pay
Some employers here do not state pay. Where they do not, we show our own estimate instead, marked e. Anything without that mark comes from the employer.