Digital Marketing salary

40 market ranges · employer-stated pay · updated Sep 24, 2026

These figures come from 198 digital marketing postings where the employer stated pay, covering 12 cities. The single best-evidenced figure is Chicago at mid-level, where 23 postings put the middle half between $75,000 and $118,000, with a median of $100,000.

Pay rises with seniority. Typical figures run entry-level around $82,000, mid-level around $95,000, senior around $170,000 and lead around $147,000. Moving from entry-level to lead is worth roughly 80% more.

Location moves the number too. Of the 3 cities with enough disclosures to rank, New York pays most at around $107,000 and Los Angeles least at around $94,000, a gap of roughly 14%.

Every range here is counted from real postings, never modelled. 13 of the 22 US-dollar ranges rest on fewer than 10 postings, so treat those as a hint rather than a benchmark; the sample column tells you which.

Every measured range

40 by market and level

Market	Level	Market range	Median	Sample
United States · country-wide	Entry	$51,500 – $67,201	$57,500	5hint
United States · country-wide	Mid	$74,600 – $115,000	$92,500	137
Canada · country-wide	Mid	CA$62,500 – CA$85,000	CA$70,000	17
United Kingdom · country-wide	Mid	£42,648 – £49,773	£43,092	6hint
Australia · country-wide	Mid	A$90,851 – A$102,105	A$93,404	6hint
United States · country-wide	Senior	$103,579 – $165,000	$136,000	49
Canada · country-wide	Senior	CA$73,000 – CA$103,803	CA$87,500	7hint
United States · country-wide	Lead	$142,250 – $201,250	$181,000	43
Remote · United States	Mid	$77,048 – $120,821	$98,125	28
Remote · United States	Senior	$100,375 – $144,013	$132,000	10
Remote · United States	Lead	$190,438 – $208,000	$204,000	6hint
Austin	Mid	$64,000 – $69,000	$68,000	7hint
Boston	Mid	$83,000 – $121,000	$84,000	10
Boston	Lead	$218,000 – $244,000	$218,000	5hint
Chicago	Entry	$70,000 – $97,000	$85,000	11
Chicago	Mid	$75,000 – $118,000	$100,000	23
Denver	Mid	$100,000 – $115,000	$108,000	5hint
Denver	Senior	$131,000 – $170,000	$170,000	5hint
Hamburg	Mid	€45,000 – €55,000	€48,000	7hint
Irvine	Entry	$42,000 – $61,000	$51,000	5hint
Irvine	Mid	$103,000 – $140,000	$137,000	9hint
Karlsruhe	Mid	€42,000 – €68,000	€42,000	13
London	Lead	£39,000 – £42,000	£42,000	11
Los Angeles	Entry	$52,000 – $92,000	$73,000	5hint
Los Angeles	Mid	$76,000 – $90,000	$85,000	10
Los Angeles	Lead	$105,000 – $174,000	$111,000	11
Miami	Mid	$55,000 – $121,000	$82,000	6hint
Minneapolis	Mid	$72,000 – $80,000	$75,000	9hint
New York	Entry	$76,000 – $115,000	$96,000	18
New York	Mid	$69,375 – $107,500	$85,000	12
New York	Lead	$130,500 – $197,275	$150,000	11
San Diego	Entry	$83,000 – $88,000	$88,000	5hint
San Diego	Mid	$82,000 – $111,000	$90,000	9hint
San Francisco	Mid	$123,500 – $227,000	$165,000	5hint
Toronto	Entry	CA$92,000 – CA$115,000	CA$105,000	15
Toronto	Mid	CA$52,125 – CA$74,319	CA$66,250	10
Toronto	Senior	CA$75,000 – CA$109,000	CA$87,500	5hint
Vancouver	Mid	CA$74,000 – CA$100,000	CA$92,000	6hint
Washington	Entry	$58,000 – $71,000	$62,000	7hint
Washington	Mid	$69,000 – $96,000	$81,000	10

Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.

Ranges span the 25th to 75th percentile of employer-stated base pay for the market and level. Median is the 50th percentile. Sample is the number of postings measured.