Marketing Specialist
Azenta Open · verified Sep 22, 2026 At a glance
Mid-level General Marketing role at Azenta. Burlington · full-time · $86,000–$107,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll plan, run, and improve campaigns for defined audiences to win customers and encourage repeat business
- You'll build marketing plans with product marketing and coordinate digital tactics to increase awareness, leads, and ROI
- You'll measure campaign activity, then create reports and presentations that explain results to stakeholders
- You'll write and design assets such as eBooks, landing pages, social posts, and event materials while protecting brand standards
- You'll manage marketing tools, creative partners, and project workflows to deliver work on time and on budget
What you bring
- You'll hold a bachelor's degree in marketing, business, or science
- You'll bring 3-5 years of B2B marketing experience, preferably in life sciences or pharmaceuticals
- You'll write clearly, turn technical information into customer-focused stories, and pay close attention to detail
- You'll have design capability and familiarity with Illustrator, Canva, HubSpot, and related marketing systems
- You'll collaborate well, prioritize competing work, and use testing and learning to improve results
Who this fits
This role suits a collaborative, self-directed marketer who enjoys storytelling, translating technical offerings, and working with product, digital, sales, agency, and creative partners. It is based in Burlington, MA, follows a Monday-through-Friday 9am-5pm schedule, and includes 5%-10% travel. Experience with Inside Sales and Field Sales teams is a plus.
From the employer
At Azenta, new ideas, new technologies and new ways of thinking are driving our future. Our customer focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.
All we accomplish is grounded in our core values of Customer Focus, Achievement, Accountability, Teamwork, Employee Value and Integrity
Job Title
Marketing SpecialistJob Description
Position Title: Marketing Specialist
Location: Burlington, MA
Shift: M-F: 9am-5pm
Intro
At GENEWIZ, from Azenta Life Sciences, new ideas, new technologies and new ways of thinking are driving our future. Our customer-focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.
GENEWIZ is a global leader in multi-omics and synthetic solution services with headquarters in South Plainfield, NJ and offices and operations worldwide. We empower our customers’ research by providing high-quality, precision-based solutions from discovery through clinical development, enabling scientists to make breakthroughs faster and more efficiently. Key services include Next Generation and Sanger sequencing, gene synthesis, gene-to-discovery solutions including antibody production, viral packaging and mRNA synthesis. Together with our customers, we can be the partner of choice for life science communities worldwide, driving advancements that foster innovation across the globe.
How you will add Value
The Marketing Specialist is an important member of the GENEWIZ marketing team. The right candidate will bring prior experience working in a B2B organization, preferably within the Life Sciences or Pharmaceutical industry. They will enjoy, and have had prior experience, partnering with product marketing managers to develop marketing materials that resonate with target audiences and reflect the company brand.
What you’ll do:
- Strategize, execute, and optimize integrated marketing campaigns based upon audience needs within specific market segments to gain new customers and build repeat business.
- Work closely with product marketing managers to develop marketing plans, and with digital team members to execute associated tactics with best practices in mind that enable us to maximize awareness, lead generation, and ROI.
- Recommend and assist with creative development related to campaigns. This includes creating graphics as needed.
- Monitor and measure marketing results of tactics that roll up to campaigns. Help to develop reports and presentations that speak to the effectiveness of marketing efforts and effectively communicate results to key stakeholders and executives across the organization.
- Utilize marketing technology stack to plan, execute, and measure results including Asana for project management, HubSpot for email campaigns and analytics, Canva for design, Salesforce.com for CRM, and other systems as required.
- Utilize content marketing and best digital practices as you develop copy for marketing assets such as eBooks, landing pages, and social media posts; collaborate with internal and agency creative partners to maintain brand standards while developing interesting creative assets that drive interest. Leverage project management and established processes to bring these assets to the market on time and on budget.
- Partner with x-functional team in the promotion and communications around trade shows and promotional events including writing and proofreading marketing copy, working with designers, and third-party providers as needed.
What you’ll bring:
- You really connect with GENEWIZ’s mission, namely empowering scientists and feeling that we are part of the life-saving and world-changing work that they do every day.
- You're a self-proclaimed storyteller and a communicator at heart who is able to connect customers with the solutions that they need to accelerate their science. You have the ability to translate technical bullets and details to a value-driven story that addresses top customer challenges. And, you have impeccable writing skills with lots of attention to detail.
- You have an experimental mindset - you like to test, learn, and optimize.
- Bachelor's Degree in Marketing, Business or Science required
- Your experience working in a B2B marketing environment, preferably in the field of life sciences for 3-5 years, means that you understand how to take some key learnings and digital expertise from the B2C world that can translate to fun, interesting initiatives to generate top-level interest.
- You have solid design skills and familiarity with Illustrator, Canva, Hubspot, etc.
- You are flexible and while you are a strong independent contributor, you also enjoy working closely with team members and are very open to exploring new ideas that come from team brainstorming.
- You are process-oriented and have a mindset of continuous improvement, sharing ideas and recommendations.
- You have excellent collaboration skills that lead to maximum results - internal and external collaboration across departments, with agency partners, etc.
- You possess excellent time management and prioritization skills to balance a full workload.
- Experience working with Inside Sales and Field Sales teams a plus.
- 5%-10% travel
EOE M/F/Disabled/VET
If any applicant is unable to complete an application or respond to a job opening because of a disability, please email at Recruiting@azenta.com for assistance.
Azenta is an Equal Opportunity Employer. This company considers candidates regardless of race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability or veteran status.
United States Base Compensation: $86,000.00 - $107,000.00The posted pay range for this position is an estimate based on current market data and internal pay structure. Final compensation may vary above or below this range depending on factors such as experience, education (including licensure and certifications), qualifications, performance, and geographic location, among other relevant business or organizational needs.
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