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General Marketing salary in San Mateo

Employer-stated pay · updated Mar 10, 2026

General Marketing pay in San Mateo is measured from 21 postings where the employer stated pay. The best-evidenced figure is mid-level, where 8 postings put the middle half between $166,000 and $173,000, with a median of $169,000.

Pay moves with seniority here: entry-level around $76,000, mid-level around $169,000, lead around $162,000.

Against the 105 other measured markets for general marketing at mid-level, this sits below 3 of them; Princeton leads at $191,000.

Every range here rests on fewer than 10 postings, so read them as a strong hint rather than a benchmark; the sample column shows exactly what backs each number.

7 general marketing roles are open in San Mateo right now, 5 listing pay.

LevelMarket rangeMedianSample
Entry $75,000 – $76,000 $76,000 6hint
Mid $166,000 – $173,000 $169,000 8hint
Lead $142,000 – $175,000 $162,000 7hint

Entry is junior titles. Mid is mid-level and manager titles. Senior is senior titles. Lead is director, VP and above. Rows marked hint rest on fewer than 10 postings: read them as a hint, not a benchmark.

Ranges span the 25th to 75th percentile of employer-stated base pay for the level. Median is the 50th percentile. Sample is the number of postings measured.

Open general marketing roles in San Mateo · 5 with stated pay

Pay marked e is our estimate. Everything else is the employer's own figure.

this job's payour estimatewhere most pay sits here, $95,000–$265,000scale $50,000–$380,000

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