Lead Growth Manager- UK / IE / NL
Spotify Open · verified Jul 27, 2026
Hybrid London Senior Growth Marketing
Senior Growth Marketing role at Spotify. London · no salary stated · we estimate £60,000–£85,000.
Estimated pay
Spotify has not published a salary for this role. The figure below is our estimate, not theirs.
£60,000 – £85,000
What the middle half of senior growth marketing roles in London paid, among postings that did state a salary.
Worked out from 16 postings that stated pay, median £75,000. Last updated Mar 10, 2026. Never sent to search engines as a salary.
Role brief
What you'll do
- Own growth across the UK, Ireland, and the Netherlands, free and Premium
- Own the Premium growth plan end to end, subscribers and revenue
- Run the full funnel from acquisition through retention and lifecycle
- Design experiments with clear success metrics to lift conversion and retention
- Build CRM and lifecycle campaigns across email, in-app messaging, and push
What you bring
- Time in a digital consumer business like streaming, media, or e-commerce
- Hands-on CRM and multi-channel digital campaign experience
- Comfort owning the whole funnel, acquisition through retention
- Fluency with analytics, CRM, and experimentation tools
Who this fits
Suited to a growth operator who wants a whole region to own rather than a single channel, comfortable influencing teams they do not manage. You would run the UK, Ireland, and Netherlands across free and Premium, from paid acquisition to lifecycle CRM. London-based, two to three office days a week, and English fluency is required. Expect heavy cross-functional work with Product, Data, and local market leads.
About this role
You’ll join the Europe Growth team within the Markets & Subscriptions organisation, focused on bringing Spotify to more listeners across the region. This team sits at the intersection of marketing, product, data, and commercial strategy, working closely with local market teams to grow both free and Premium users.
In this role, you’ll own growth across the UK, Ireland, and Netherlands—shaping strategy, running experiments, and turning insights into action that drives meaningful impact.
What You'll Do
- Drive the growth strategy across the UK, Ireland, and Netherlands, with a focus on increasing both free and Premium users
- Own the end-to-end Premium growth plan, including subscriber and revenue performance across the region
- Manage and optimize the full conversion funnel—from acquisition and onboarding to engagement, retention, and lifecycle marketing
- Partner with local market leadership to shape strategy using customer insights, market trends, and competitive dynamics
- Design and run experiments to improve conversion and retention, using structured testing and clear success metrics
- Build and execute CRM and lifecycle campaigns across owned channels such as email, in-app messaging, and push notifications
- Collaborate with Brand and Performance Marketing teams to align paid, owned, and earned media efforts
- Analyze performance data and user behavior to continuously refine strategy and identify new growth opportunities
- Work with Product, Data Science, and Commerce teams to unlock new capabilities and scalable growth levers
- Develop business cases and evaluate the impact of growth initiatives with Finance and Data partners
- Capture and share learnings to strengthen the Europe Growth playbook and improve future campaigns
- Contribute to cross-regional initiatives with other Growth team members across Europe
- Integrate AI-driven tools and workflows to improve decision-making and execution efficiency
Who You Are
- You have experience working in a digital or online consumer business such as streaming, e-commerce, media, or tech
- You have hands-on experience running digital marketing or CRM campaigns across multiple channels
- You are comfortable working across the full growth funnel, from acquisition through retention
- You use data and insights to guide decisions and continuously improve performance
- You are experienced with tools such as analytics platforms, CRM systems, or experimentation frameworks
- You are comfortable working cross-functionally and influencing stakeholders without direct authority
- You take ownership of your work and are comfortable executing independently when needed
- You are curious about user behavior and enjoy testing, learning, and iterating
- You are familiar with applying AI tools to support analysis, planning, or execution
- You communicate clearly and collaborate effectively across distributed teams
- You have experience delivering projects end-to-end in a fast-paced environment
- You are fluent in English
Where You'll Be
- This role is based in London
- We offer you the flexibility to work best! There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in 2-3 times per week.