Demand Generation Manager
Mid-level Demand Generation role at Zapier. Remote, United States · full-time · no salary stated · we estimate $129,000–$162,000.
Zapier has not published a salary for this role. The figure below is our estimate, not theirs.
What you'll do
- Own enterprise pipeline for accounts with complex buying committees
- Pick which accounts get outreach, on what timing and channel
- Turn product usage signals into timely, relevant pipeline
- Run outbound, webinar, event, and digital campaigns
- Run at least three experiments a week and share what sticks
What you bring
- 5+ years in B2B marketing, focused on enterprise outbound and demand gen
- SaaS or automation-platform background, marketing to IT, Sales Ops, or RevOps
- Signals read as buyer context: product usage, intent, firmographics
- Campaigns Sales adopts: sequences, frameworks, and playbooks that outlast them
- Hands-on with HubSpot, Gong Engage, Demandbase, 6sense, and Clay
Who this fits
Best for an enterprise demand-gen marketer who reads product signals as buyer context and ships experiments every week. You would partner closely with Enterprise AEs on account strategy and own performance from first touch to closed-won. Zapier is all-remote across North America, with some countries off-limits. An AI-forward way of working, with real workflows built, is expected here.
About this role
AI at Zapier
At Zapier, we build and use automation every day to make work more efficient, creative, and human. So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently.
Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to.
Job Posted: July 21, 2026
Location: North America
Hi there!
Zapier is hiring an Enterprise Demand Gen Manager to own pipeline generation for our Enterprise segment. You'll build and run multi-channel campaigns that drive monthly pipeline across enterprise companies with complex buying committees.
This role sits at the intersection of product data, sales partnership, and campaign craft. You decide which accounts to target, what great outreach looks like, and how to turn product engagement signals into pipeline. You'll partner directly with Enterprise AEs on account strategy, run experiments weekly, and own full-funnel campaign performance from first touch through closed-won.
You care about the craft of enterprise marketing and the people on the other side of it. You love the moment when account intel, timing, and creativity line up and a campaign actually moves a deal.
About You
You have 5 or more years of B2B marketing experience with a strong focus on enterprise demand gen and outbound, and a track record of hitting pipeline targets
You have a background in in SaaS or automation/integration platforms with experience marketing to enterprise IT, Sales Operations, or RevOps personas
You've run integrated, complex campaigns across digital, events, and partner channels, and you know how to measure impact
You read signals -- product usage, intent, firmographic -- as buyer context, not just filters, and you know how to translate them into timely, relevant outreach.
You run structured experiments -- three or more per week -- and treat misses as data, not failures. You form a hypothesis, test it, and iterate fast
You have built campaigns that Sales actually adopts: sequences, messaging frameworks, and playbooks that scale beyond any individual campaign
You've built and deployed AI-powered workflows that connect tools, automate multi-step processes, and produce measurable impact on your work
You are comfortable with and you've built campaigns for segments without established playbooks
You have hands-on experience with modern outbound engagement platforms (Hubspot, Gong Engage) ABM platforms (Demandbase, 6sense) and enrichment tools (Clay, ZoomInfo, Apollo).
Things You’ll Do
Define and execute signal-led outbound strategy for enterprise accounts: choosing which accounts earn outreach, when, and through which channels.
Build and run multi-channel campaigns across outbound, events, webinars, and digital that drive enterprise pipeline from first touch through closed-won.
Write and refine enterprise outbound messaging aligned to Zapier's AI and automation use cases, across buying committee personas.
Design account-based plays for high-value targets: multi-threading across buying committees, persona-specific outreach, and deal acceleration.
Partner directly with Sales to align campaigns with active deal motion and enable the team with sequences, messaging frameworks, and activation guidance.
Run three or more experiments per week across messaging, channels, offers, and timing, and share learnings that compound across the team.
Design and ship AI-driven workflows that orchestrate tools like agents, LLMs, and enrichment platforms into repeatable systems that elevate outbound quality across campaigns
How to Apply
At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.
Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.
After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!
Zapier is an equal-opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base. Zapier will consider all qualified applicants, including those with criminal histories, consistent with applicable laws.
Zapier prioritizes the security of our customers' information and is dedicated to adhering to all applicable data privacy laws. You can review our privacy policy here.
Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact jobs@zapier.com.
Application Deadline:
The anticipated application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later, or if the position is filled.
Even though we’re an all-remote company, we still need to be thoughtful about where we have Zapiens working. Check out this resource for a list of countries where we currently cannot have Zapiens permanently working.