User Acquisition Manager - Meta (Apps)
At a glance
Mid-level Growth Marketing role at 9D Technologies & Imagination AI. Lahore · full-time.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run acquisition plans that increase app installs and user engagement
- Launch and improve campaigns across social, search, display, and mobile ad networks
- Track CPI, CPA, LTV, and ROAS to guide efficiency decisions
- Manage acquisition budgets and report results with clear improvement recommendations
- Research competitors and test new channels, creative, messaging, and audience targeting
What you bring
- Bring proven mobile-app acquisition experience supported by successful campaign results
- Use digital channels such as Google Ads and Facebook
- Interpret performance data and turn it into marketing decisions
- Work with Google Analytics, Facebook Ads Manager, and Google AdMob
- Know Appsflyer or Adjust, which is an added advantage
Who this fits
You’ll suit this role if you bring hands-on mobile app acquisition experience and strong analytical judgment. The position is full-time and requires onsite work in Lahore, Pakistan.
From the employer
9D Technologies is at the forefront of mobile applications, delivering innovative and engaging experiences to users worldwide. Our mission is to create extraordinary digital experiences that captivate and entertain, and we are committed to pushing the boundaries of creativity and technology utilizing AI.
Responsibilities
- Strategy Development: Design and execute comprehensive user acquisition strategies to drive app installs and engagement.
- Campaign Management: Plan, launch, and optimize multi-channel acquisition campaigns across platforms such as social media, search engines, display networks, and mobile advertising networks such as Google, Meta etc.
- Performance Analysis: Monitor and analyze campaign performance using key metrics (CPI, CPA, LTV, ROAS) to ensure efficiency and effectiveness.
- Budget Management: Allocate and manage acquisition budgets to maximize return on investment (ROI).
- Market Research: Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
- Collaboration: Work closely with the marketing, product, and analytics teams to align acquisition efforts with broader company goals.
- Reporting: Prepare detailed reports on user acquisition performance, providing insights and recommendations for continuous improvement.
- Innovation: Explore and test new acquisition channels, tactics, and technologies to drive growth and engagement.
- A/B Testing: Implement A/B testing strategies to optimize creative, messaging, and targeting for better campaign performance.
Requirements
- Proven experience in user acquisition for mobile apps, with a strong portfolio of successful campaigns.
- Expertise in digital marketing channels, including Google Ads, Facebook
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency with marketing tools and platforms such as Google Analytics, Facebook Ads Manager and Google Admob
- Knowledge of app analytics and tracking tools (e.g., Appsflyer, Adjust) is a plus.
Benefits
- Competitive pay that matches your skills and experience
- Family Health Insurance
- Paid Time Off to recharge and relax
- Work-Life Balance and a supportive environment
- Delicious meals provided to keep you fueled
- Stay active with convenient, on-site fitness facilities
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