Marketing and Communications Manager (f / m / d), Central-Europe and Germany
At a glance
Mid-level Communications role at Abb. 2 Locations · full-time.
Pay not stated Communications salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead country-level campaigns, events, media work, and internal communications from the home market
- Coach country marketing and communications managers, setting goals and handling development and performance discussions
- Coordinate product launches, campaigns, and demand generation across multiple countries
- Adapt global content and messaging for regional customers, stakeholders, and local market needs
- Track country and cluster KPIs, market insights, brand activity, and communications performance
What you bring
- A master’s degree in marketing, communications, public relations, or a related discipline
- Strong experience leading multicultural teams across several countries
- Practical expertise in technical B2B or industrial marketing and communications
- Working knowledge of brand management, demand generation, digital channels, and media relations
- Professional communication skills in both German and English
Who this fits
You’ll suit a manager who can combine hands-on country execution with regional coordination and people leadership. The role involves advising local management and regional leaders while working with global teams and external partners. It is hybrid and can be based in Germany, with Mannheim identified as a key location, or Rotterdam in the BeNeLux.
From the employer
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Global Marketing and Communications Manager for BL Regional Markets__
Your role and responsibilities
As Regional Marketing & Communications Manager you hold a dual responsibility: (1) leading marketing and communications activities in the country where he/she is based (Germany preferred), and (2) managing and guiding a team of country marketing and communications managers covering a region or a cluster of countries. The role bridges local execution with regional coordination, ensuring alignment with business priorities and strengthening brand presence across markets.
In this role you will be responsible for defining and executing global marketing communication campaigns that elevate brand awareness, drive engagement, and generate business impact. You will manage and take ownership of marketing communications initiatives for Motion Drive Products portfolio to support the business growth. You will work closely with global and local teams, and external partners to ensure our messaging is aligned with business objectives and resonates with our target audience. This role is open in Europe, but location is set in division key locations such as Germany (Mannheim) or BeNeLux (Rotterdam).
The work model for the role is: hybrid
You will be mainly responsible for:
- Lead and execute marketing and communications activities in the home country, including campaigns, events, media, and internal communications
- Manage and coach the team of country marketing and communications managers in a regional cluster, including the people leadership, target setting, people development and performance management
- Ensure regional alignment with global and business line strategies, adapting initiatives to local market needs
- Coordinate product launches, campaigns, and demand generation activities across the cluster, ensuring consistency and impact
- Develop regional communication platforms, share best practices, and foster collaboration between countries
- Support business growth by tailoring global content and messaging for regional customers and stakeholder audiences
- Provide guidance on brand management, digital presence, PR, and internal communications within the region
- Monitor and report on marketing performance, KPIs, and market insights at both country and cluster levels
- Act as a communications advisor to both local management and regional leadership teams
You will become part of a team that unlocks opportunities in a forward-thinking organization and sets new standards. With clear responsibilities and comprehensive autonomy, you can fully leverage your expertise and achieve sustainable success.
Qualifications for the role
- Master’s degree in Marketing, Communications, Public Relations, or a related field
- Strong people leadership skills with experience in managing multicultural, multi-country teams
- Hands-on execution ability combined with a strategic mindset
- Proven expertise in technical B2B/industrial marketing and communications
- Ability to balance operational country-level activities with regional coordination and team management
- Strong interpersonal and stakeholder management skills, capable of working with both local and global leaders
- Experience in brand management, demand generation, digital channels, and media relations
- Analytical skills to measure performance and optimize activities
- Excellent communication, editing, and presentation skills in German and English
Benefits
- Retirement Plan
- Flexible work practices
- Learning & development offering
- Personal coaching offers
Please note: in the case of equal suitability, people with severe disabilities and their equals are given preference.
ABB AG
+49 (0) 621 381 3500
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
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