Senior Global Marketing Manager, LAA Management Franchise
At a glance
Senior General Marketing role at Abbott. 2 Locations · full-time · $113,300–$226,700 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the worldwide marketing direction for the LAA Management franchise and pursue adoption, share, and revenue growth
- Own Amulet 360 from launch planning through rollout and post-launch improvement, including success measures
- Use customer and market findings to shape lifecycle plans, product development, forecasts, and investment cases
- Coordinate marketing, sales, clinical, medical affairs, market access, R&D, finance, and regional commercial teams
- Build repeatable processes and organizational capability for future franchise expansion
What you bring
- A bachelor’s degree and at least five years in product marketing, product management, or upstream marketing
- Medical device experience, preferably in cardiovascular care or electrophysiology
- Evidence of improving commercial results, expanding franchises, and delivering successful product launches
- Experience guiding senior stakeholders and complex cross-functional work in a global matrix
- Experience contributing to launches across global markets
Who this fits
You’ll fit if you can combine global commercial strategy with hands-on launch ownership for a medical-device portfolio. The role is based on site in Austin, Texas, or Plymouth, Minnesota, and involves roughly a quarter to nearly a third of your time traveling internationally. An MBA is preferred, while a bachelor’s degree is required.
From the employer
JOB DESCRIPTION:
Senior Global Marketing Manager, LAA Management Franchise
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
Abbott’s Electrophysiology business is dedicated to restoring health and improving quality of life through innovative, device‑based solutions for patients with complex cardiac conditions. This role sits within Abbott’s LAA (Left Atrial Appendage) Management Franchise, focused on driving sustainable franchise growth through best‑in‑class downstream execution and strong upstream pipeline development.
As Senior Global Marketing Manager, LAA Management Franchise, you will serve as the global commercial leader for Abbott's Left Atrial Appendage (LAA) Management portfolio and act as the Global Launch Lead for Amulet 360. In this highly visible role, you will shape franchise strategy, drive global commercialization, and lead cross-functional teams to accelerate adoption, market penetration, and long-term growth.
This position sits at the intersection of strategy and execution. You will partner closely with regional commercial teams, R&D, clinical, medical affairs, market access, and executive leadership to deliver exceptional business results while helping define the future direction of the LAA Management franchise.
This role offers a unique opportunity to lead a strategically important growth franchise with direct visibility to senior leadership and significant influence on both near-term business results and long-term portfolio strategy.
This position is based on site in Austin, TX or Plymouth, MN within Abbott’s Electrophysiology Division.
What You’ll Work On
Franchise & Commercial Marketing Leadership
- Lead development and execution of the global marketing strategy for Abbott's LAA Management franchise.
- Drive sustainable growth by identifying opportunities to expand procedure adoption, increase market share, and accelerate revenue performance.
- Serve as global LAA Management therapy and product expert, including market size, competitive dynamics, unmet customer needs, and product differentiation.
- Own franchise performance by partnering with regional commercial teams to deliver against revenue, adoption, and market share objectives.
- Operate with a general manager mindset, balancing short-term commercial performance with long-term franchise growth and portfolio development.
Global Launch Ownership – Amulet 360
- Serve as Global Launch Owner with end‑to‑end launch accountability for launch strategy, readiness, execution, and post-launch performance.
- Develop value propositions, messaging frameworks, and go-to-market plans.
- Establish launch success metrics and drive continuous optimization, including minimization of global distressed inventory for existing product portfolio.
Lifecycle Management & Portfolio Development
- Lead franchise lifecycle management initiatives.
- Influence upstream product development through customer and market insights.
- Drive business cases, forecast assumptions, and investment recommendations to maximize franchise growth and return on commercial investments.
Franchise Leadership & Cross-Functional Influence
- Act as the single-threaded marketing leader for the global LAA Management franchise.
- Influence and align cross-functional teams across marketing, sales, clinical, medical affairs, market access, R&D, and finance.
- Build organizational capability and establish scalable processes to support future franchise growth and team expansion.
Required Qualifications - Education and Experience
- Bachelor’s degree required; MBA preferred.
- 5+ years’ experience in product marketing, product management, or upstream marketing.
- Medical device experience required; cardiovascular or electrophysiology preferred.
- Demonstrated track record of driving commercial performance, franchise growth, and successful product launches.
- Experience influencing senior stakeholders and leading complex cross-functional initiatives in a global matrix organization.
- Experience supporting global product launches.
- Travel: Approximately 25–30%, including global
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott, and on X @AbbottNews.
The base pay for this position is
$113,300.00 – $226,700.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EP Electrophysiology
LOCATION:
United States > Austin : 8701 Bee Caves Rd
ADDITIONAL LOCATIONS:
United States > Minnesota > Plymouth : 5050 Nathan Lane N
WORK SHIFT:
Standard
TRAVEL:
Yes, 25 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
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