Senior Talent Acquisition Specialist (Employer Branding focus)
At a glance
Senior Employer Branding role at Abbott. Ho Chi Minh City · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll lead Vietnam recruitment marketing from strategy through delivery to attract and engage external talent
- You'll shape Abbott's employer brand for Gen Z and emerging talent through integrated campaigns and candidate-journey mapping
- You'll create employee stories, videos, graphics, job posts, and campaign assets for recruitment channels
- You'll manage digital platforms, adopt recruitment technology, and use analytics to improve campaigns and candidate experience
- You'll build university and talent-community partnerships that support campus hiring and early-talent pipelines
What you bring
- You'll hold a bachelor's degree
- You'll bring experience in employer branding, recruitment marketing, or a related role
- You'll manage projects, collaborate across functions, and communicate well in English and Vietnamese
- You'll bring creative content skills alongside digital marketing, social media, and data analytics proficiency
Who this fits
This role suits someone who can combine employer-brand strategy, recruitment marketing, content creation, and cross-functional collaboration across Vietnam and APAC. You'll work in Ho Chi Minh City at Me Linh Point Tower on a standard shift, with prolonged sitting required; travel is not specified.
From the employer
JOB DESCRIPTION:
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
Role:
As a Senior Talent Acquisition Specialist – Employer Branding at Abbott Vietnam, you will play a key role in shaping and strengthening Abbott’s employer brand and reputation across Vietnam and the wider APAC region.
This role is responsible for leading recruitment marketing efforts, driving the attraction and engagement of top talent, and positioning Abbott as an employer of choice through innovative, data-driven branding strategies.
You will collaborate closely with Talent Acquisition leaders, Public Affairs, Corporate Marketing, HR Communications, and regional/global stakeholders to ensure consistent and impactful branding initiatives aligned with business priorities.
Accountabilities:
1. Employer Branding & Recruitment Marketing
- Lead end-to-end recruitment marketing strategy and execution in Vietnam to attract and engage top external talent.
- Build and implement employer branding strategies aligned with business needs and global EVP.
- Drive Abbott’s positioning as an employer of choice, especially targeting Gen Z and emerging talent segments.
- Develop and execute integrated brand campaigns, including social media, digital platforms, SEO/SEM, and candidate journey mapping.
2. Content Strategy & Storytelling
- Create, curate, and manage high-impact employer branding content, including:
- Employee stories and success stories
- Videos, graphics, and digital assets
- Job postings and campaign materials
- Collaborate with APAC and global teams to ensure consistent messaging under the Employee Value Proposition (EVP).
- Produce engaging and informative content across all recruitment-related channels.
3. Digital Platforms & Technology
- Manage and optimize social media channels and digital platforms for employer branding and talent attraction.
- Lead implementation and adoption of recruitment technologies such as:
- CRM systems
- Event management platforms
- Early talent engagement tools (e.g., intern apps)
- Utilize data and analytics to continuously improve campaign performance and candidate experience.
4. Partnerships & Engagement
- Build and maintain strong partnerships with:
- Universities and academic institutions
- External organizations and talent communities
- Support campus recruitment and early talent programs to build sustainable talent pipelines.
Requirements:
- Bachelor’s degree required
- Proven experience in employer branding, recruitment marketing, or related roles
- Strong project management and cross-functional collaboration skills
- Excellent written and verbal communication skills in English and Vietnamese
- Demonstrated creativity with the ability to develop compelling and engaging content
- Proficiency in digital marketing tools, social media platforms, and data analytics
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Recruiting
DIVISION:
CHR Corporate Human Resources
LOCATION:
Vietnam > Ho Chi Minh City : Me Linh Point Tower
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
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