Specialist / Sr. Specialist Stores Brand Experience Marketing - Hollister
At a glance
Senior Brand Marketing role at Abercrombie. Columbus · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape and run seasonal store marketing, from experience planning through execution and content updates
- Use store manager feedback, audits, data, testing, and customer insights to improve the in-store journey
- Review seasonal materials for brand quality, while giving clear strategic feedback on marketing content
- Coordinate with international, visual, store operations, and analytics partners across store formats and tiers
- Manage store openings, marketing budgets, JIRA tickets, sign initiatives, promotions, and in-store events
What you bring
- A bachelor’s degree in marketing, advertising, or a related background
- Four to six years of marketing experience
- Background in store marketing, visual merchandising, print, or marketing strategy
- Experience leading and working with large cross-functional groups in a fast-moving setting
- A sharp eye for quality and trends connected to Abercrombie & Fitch stores and brand
Who this fits
You’ll suit this role if you can connect digital and physical shopping behavior, understand store execution, and guide seasonal work across many partners. The position is based at the Global Home Office in Columbus, Ohio, with Mondays and Fridays available to work from anywhere for most roles. It is suited to someone operating at specialist or senior specialist level.
From the employer
Job Description:
The Specialist / Sr. Specialist Stores Brand Experience Marketing is responsible for the store marketing experience, strategy, and execution within the Hollister brands. This individual is the team expert in the customer journey and brand throughout stores and is accountable for ideating and creating original branded content, along with fostering the organization and cross-functional partnerships required to execute against the overall brand strategy.
This job is located at our Global Home Office in Columbus, Ohio.
What Will You Be Doing?
- Store channel owner- is expert in customer journey and brand throughout stores and beyond-understands how customers shop digital (including influencer and social) and store channels in tandem
- Owns store marketing experience strategy, optimization, and planning- seeing through seasonal stores initiatives from experience sprint to execution
- Builds relationships with regional and district store managers to regularly get feedback on how customers experience our marketing
- Marketplace expert- is relentless about comp shopping and understands what competitors are doing
- Partners closely with the Data & Analytics, testing, and customer insights teams to understand data behind customer journey
- Reviews and proofs all seasonal content, ensuring strategy and brand standard cuts through in marketing
- Provides strategic feedback and voices curiosities on marketing content
- Works closely with international teams, PCM/visual, and store operations on store nuances, with a strong understanding of various store types, fixturing and unique marketing needs across store tiers
- Owns experience map and JIRA ticket creation for seasonal store marketing, ensuring accuracy and deadlines being met
- Stores Marketing Budget planning and accountability in partnership with Procurement lead
- Represents and leads seasonal strategy in leadership meetings/reviews
- Regularly audits stores to ensure seamless customer journey/accurate content
- Leads the planning of store content updates and operational excellence
- Owns various processes and strategic initiatives including: elevated experience ideation & execution, new sign type exploration & implementation, promo marketing support
- Support brand strategy team with in-store events when needed
- Accountable for New Store Openings and ensuring each store receives marketing by premiere date
What Do You Need To Bring?
- Bachelor’s degree in Marketing, Advertising or related experience
- 4-6 years of Marketing experience
- Experience in store marketing, visual merchandising, print, and/or marketing strategy preferred
- A strong eye for quality and trend as it relates to the Abercrombie & Fitch stores and brand
- Experience managing and collaborating with large cross-functional teams in a fast-paced environment
Benefits & Perks
As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
- Incentive bonus program
- Annual companywide review process
- Flexible spending accounts
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid time off and one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
Company Description
Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.
Learn more about A&F Co. by visiting our corporate website here.
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.
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