Supervisor, Marketing CRM
At a glance
Mid-level General Marketing role at Abercrombie. Shanghai · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run member messaging through Marketing Automation and WeCom to support acquisition, conversion, and retention
- Create personalized weekly outreach for product launches, seasonal offers, and campaigns across WeChat, SMS, and WeCom
- Improve ongoing lifecycle journeys and scale repeatable practices while keeping the customer experience personal
- Use WeCom with Store and eCommerce teams to support customer value and WeChat sales, including group chat activity
- Coordinate CRM campaigns with internal, external, and global partners while finding new strategy opportunities
What you bring
- You can operate member communications across Marketing Automation, WeCom, WeChat notifications, media SMS, SMS, and group chats
- You can plan and refine lifecycle campaigns around launches, seasonal promotions, and wider marketing activity
- You can work effectively with Store, eCommerce, internal, external, and global partners on CRM execution
Who this fits
This role suits a mid-level marketer who can own digital member communications and connect CRM activity with loyalty and commercial goals. It is a full-time position based in Shanghai, China.
From the employer
Job Description:
- Lead the daily operations and strategy of member communication via a few digital platforms – Marketing Automation and WeCom – to drive member acquisition, conversion, and retention.
- Deliver personalized weekly member communications aligned with key themes such as new product launches, seasonal promotions, and marketing campaigns, across touchpoints including WeCom, WeChat notifications, media SMS, SMS, and WeCom group chats.
- Manage and continuously optimize always-on member lifecycle communications.
- Collaborate with Store and eCommerce teams to maximize customer value and WeChat eCommerce sales through WeCom, and oversee WeCom group chat operations.
- Position digital platforms as a strong pillar of the overall loyalty program strategy, automating and scaling best practices while personalizing the customer experience.
- Work closely with internal, external, and global partners to develop and execute CRM member communication and digital platform operations and campaigns that support business growth.
- Proactively identify opportunities and gather cross-industry best practices to continuously enhance CRM strategy.
Company Description
Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.
The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.
Learn more about A&F Co. by visiting our corporate website here.
ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.
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