Sr. Director Brand Strategy Premium Brands
At a glance
Leadership Brand Marketing role at AccorCorpo. Issy-les-Moulineaux · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set Premium brand ambitions for Europe and North Africa against global positioning and regional goals
- Direct regional campaign investment with global teams, Full Funnel Marketing, and Publicis
- Align expansion plans with Development and Design leaders across the region
- Manage campaign budgets, pilots, stakeholder rollout, and owner-facing value propositions
- Monitor brand results, address gaps, and lead the Brand Manager supporting your work
What you bring
- You have a business degree, with an MBA preferred
- You bring experience in hospitality or travel marketing
- You have worked with both managed and franchise hotels
- You apply analytical, strategic, and financial judgment to brand decisions
- You communicate and present fluently in English and French
Who this fits
This role suits an experienced Premium brand strategist who can connect global positioning with regional performance and work with owners, investors, and cross-functional teams. You’ll work in a hybrid setup in Issy-les-Moulineaux and lead a Brand Manager. The position is full-time and involves close coordination across Europe and North Africa.
From the employer
Accor est un leader mondial de l’hospitalité, offrant des expériences dans plus de 110 pays avec 5 700 hôtels, 10 000 restaurants et bars, ainsi que des espaces de bien‑être et de coworking. Le Groupe opère l’un des écosystèmes les plus diversifiés du secteur, grâce à plus de 45 marques hôtelières allant du luxe à l’économie, incluant des marques lifestyle via Ennismore. Accor s’engage à mener des actions concrètes en matière d’éthique des affaires, de tourisme responsable, de développement durable, d’engagement communautaire et de diversité & inclusion.
Avec son vaste portefeuille de 15 marques distinctives et puissantes couvrant les segments Premium, Midscale et Économique dans 48 pays, la région Europe & Afrique du Nord offre aux clients une large gamme d’expériences uniques.
Leads regional performance of the Premium brands across Europe & North Africa. Oversees budget and deployment of Premium brand strategies across ENA. Effectively collaborates with Global brand leaders, ENA Full Funnel Marketing, & Publicis. Represents Premium brand strategies & initiatives to key owners in alignment with Go to Market, D&TS, and Development teams to drive compliance and performance.
·Define and lead Premium brands ambitions that align with Global brand positioning and regional performance targets.
·Lead regional Premium brands marketing investment in campaigns in collaboration with Global brands, ENA Full Funnel Marketing team, and Publicis designed to drive regional performance targets
·Engage regional Development and Design leaders to align on regional expansion strategies and investment opportunities
·Act as Subject Matter Expert on Premium brands strategies to key regional owners, investors, and at industry events
·Manage budget investments in regional brand campaigns to optimize ROI and performance vs brand ambitions and financial targets
·Coordinate deployment of brand initiatives across ENA aligning internal & external stakeholders. Feed back on concept design, costs, coordinate regional pilots, prepare owner value proposition & proof points.
·Track brand performance vs ambitions and regional compset, proactively flagging performance issues to be addressed
·Ensure owner value proposition for Premium brands are clearly defined and articulated
·Lead a Brand Manager who will support the Sr Director with all of the above activities
·Collaborate closely across Global & ENA teams to ensure we operate with a One Team mindset
·
•Business degree, MBA preferred
•Experience in Hospitality / Travel Marketing
•Experience working with both managed and franchise hotels
•Strong analytical, strategic, and financial acumen.
•Excellent communication and presentation skills
•Fluent in English and French.
•
Informations diverses sur le poste :
Société : Accor SMI
Lieu de travail : Issy les Moulineaux
Statut : Cadre
Type de contrat : CDI
Durée du travail : Contrat Forfait Jours
Date prévisionnelle d'embauche : 07/2026
Autres avantages : Tickets restaurant, prise en charge à hauteur de 75% de l’abonnement Navigo
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