Manager Digital Campaign Management
At a glance
Mid-level Campaign Management role at adidas. Shanghai.
Pay not stated Campaign Management salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead digital launches for Basketball, Training, and Hype across eCommerce stores
- Connect online campaigns with brand messaging to support focused product sales
- Run daily activations on adidas-owned channels and improve member experiences
- Track engagement, traffic, and sales results, then refine UX and campaign tactics
- Spot platform and competitor changes and lead channel experiments
What you bring
- Three to five years in campaign management, digital marketing, or eCommerce operations
- Hands-on product go-to-market experience is a plus
- Sportswear experience and enthusiasm for the listed categories
- Cross-functional coordination skills in a matrix organization with several workstreams
- Basic platform negotiation and relationship management ability
Who this fits
You’ll suit a Shanghai-based role focused on digital activation across eCommerce and owned ecosystem channels. It fits someone comfortable coordinating teams, managing concurrent work, using performance data, and working with platform partners. Sportswear background and interest in Basketball, Training, and Hype are strongly preferred
From the employer
Purpose & Overall Relevance for the Organization
The Campaign Management team sits within the Digital Ecosystem Marketing function. This role operates across two dimensions: as the category owner for Basketball, Training, and Hype across all eCommerce platforms — driving digital activation, campaign excellence, and commercial performance end-to-end; and as key person for adidas-owned ecosystem channels activation, where the role partners with platform counterparts to co-create activations that sharpen brand storytelling while delivering measurable results
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Key Responsibilities:
- Category Campaign Management and Execution: Lead end-to-end digital activation and campaign landing across eCom platforms to maximize SOV, traffic, and conversion. Ensure tight integration between eCom campaigns and brand communications to drive focused assortment sell-through. Orchestrate inline pack drops across all EC stores. Ensure seamless consumer journey, credible product storytelling, and cross-functional alignment from planning through post-launch amplification.
- Owned Ecosystem Activation: Plan and execute daily activations on owned ecosystem. Drive member experience optimization and enterprise WeChat recruitment in partnership with the Commercial team.
- Performance Tracking & Optimization: Monitor engagement, traffic, and sales KPIs in real time. Deliver data-informed recommendations to optimize UX, campaign mechanics, and platform tactics.
- Trend Monitoring & Innovation: Track industry trends, platform innovations, and competitor activity. Identify and drive test-and-learn initiatives and co-creation projects on owned channels.
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Requirements:
- 3–5 years of experience in campaign management, digital marketing, or eCommerce operations; hands-on product GTM experience is a plus
- Sportswear industry background with passion for the categories is highly preferred.
- Proven ability to coordinate cross-functional execution in a matrixed organization; comfortable managing multiple concurrent workstreams
- Basic platform negotiation and relationship management skills
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