Senior Manager Sports Marketing, Training

adidas adidas-group.com Open · verified Sep 24, 2026

Shanghai Senior General Marketing

At a glance

Senior General Marketing role at adidas. Shanghai.

Pay not stated General Marketing salary

RoleGeneral Marketing

SenioritySenior

LocationShanghai

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Shape GCA training marketing strategy, annual plans, and spending across products, races, events, and sponsorships
Find and activate athletes, gym partners, associations, and race organizers to increase training brand exposure
Build training event and facility activations that connect seasonal campaigns with CRM, digital, and social channels
Lead contracts, alliances, procurement, delivery, and service for sports marketing assets with Finance, Legal, and Operations
Track the assigned budget, promotional product distribution, and event and competition brand value results

What you bring

At least ten years in marketing, plus a bachelor’s degree; advanced business study is preferred
You understand sports, especially training, and have worked with sports associations and race organizers
You bring strong communication, influence, leadership, project management, analysis, and interpersonal skills
Advanced Microsoft Office and English proficiency, along with fluency in the local language

Who this fits

You’ll suit a senior marketer who can turn global objectives into locally relevant training plans and manage partnerships, activations, contracts, and budgets. The role is based in Shanghai and requires close coordination with product, marketing, finance, legal, operations, external partners, and senior managers. It calls for advanced English and fluent local-language communication.

From the employer

Purpose & Overall Relevance for the Organization:

Manage the Training category portfolio & activations; Scout, Secure and Activate the best multi-sports asset portfolio to support the overall Brand Mission: Be the Best Sports Brand in the World

He/she will achieve this mission by:

Creating Training Sports Marketing Vision for GCA and provide input on Social Media Brand Communication
Executing and managing annual sports marketing plan with global objectives which is locally relevant, and supports the GCA business plans
Consistently and creatively communicating brand messages, values, and image
Developing and optimizing partnerships within GCA

Key Responsibilities:

Support the development of sports marketing strategies and plans for trainingcategories aligned with GCA business strategies and in line with global guidelines.
Working closely with the team to design comprehensive Sports Marketing Vision for GCA Plan + Annual Sports Marketing plans with detailed MWB spend allocations (e.g. product costs, race and event sponsorship, etc.)
Responsible for the effective application / implementation of contractual rights granted on the local level
Scout and activate Training category assets, (e.g. athletes/gym partners/etc); maximize brand exposure through the partnership
Develop activation plan for Training Events and sponsored facilities/locations; working closely and aligning with seasonal campaigns with strong focus on consumer activation and adidas focus topics (i.e. CRM, digital / social media etc).
Develop a mid / long term strategic plan with training community in the local market in close cooperation with Senior Managers
Working with Product & Marketing teams, support all major product initiatives via External Partners, Social Media, Events, etc.
Develop and drive unique marketing activities that support the business goals
Manages product and service plans and leads team to provide world class/best in class service to assets
Manage Sports Marketing Working Budget for assigned category
Negotiate and executes contracts, strategic alliances, events, product procurement, delivery, service to and the assets.
Work closely with Finance, Legal, and Operations on processes to service our assets effectively and accurately
Develop the procedures and systems to control and track the distribution of promotional products

KPI:

Effective use of assigned budget
Manage execution and close year at budget
Brand value index for Event and Competition is increasing

Knowledge, Skills and Abilities:

10 years of experience in marketing required.
Bachelor degree required and advanced degree in business or related fields preferred
A passion for and an understanding of Sports, esp. Training category
Experience on working with Sports Associations and Race Organizers
Strong communication, influence skill and leadership
Strong project management skill
Good Interpersonal skills
Good analysis and computer skill
Microsoft Office: Advanced
English: Advanced
Local Language: Fluent