SEO Innovation Content Specialist (Sports & iGaming Focus)
Advision Development Open · verified Sep 24, 2026 At a glance
Mid-level SEO role at Advision Development. Remote, United States · full-time.
Pay not stated Content Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Find ranking gaps and valuable search queries through keyword and competitor research
- Shape and deliver SEO content plans for sports betting and online casino sites
- Write, edit, and refine long-form content for accuracy, clarity, and search intent
- Create briefs, templates, and editorial rules, then guide writers and freelancers
- Track rankings, organic visits, and engagement while maintaining page-level SEO and publishing standards
What you bring
- At least four years of SEO experience covering on-page and off-page work
- Background in sports media, sports betting, or iGaming affiliate SEO
- Strong long-form writing, editing, and content marketing ability
- Experience directing freelancers or content teams and preparing outsourced-work briefs
- Working knowledge of Google Search Console, Ahrefs, SEMrush, Screaming Frog, and WordPress or a comparable CMS
Who this fits
You’ll suit this role if you combine hands-on SEO with strong editorial judgment and knowledge of U.S. sports betting or online casino content. The work is remote within the United States and involves collaborating with internal writers and freelance contributors. Familiarity with AI tools and online casino content is a bonus.
From the employer
About Advision Development
We are a growing company in the sports technology sector with a product that has achieved product-market fit. We are now investing in our core infrastructure to support future growth, and this role is central to that effort.
About the Role
Advision Development is looking for a strategic, detail-oriented SEO Innovation Content Specialist with a strong background in sports, sports betting, and iGaming to join our growing SEO innovation team. You’ll play a key role in driving organic growth through smart SEO strategies, high-quality content execution, and editorial leadership across various websites and experiments we conduct.
This role combines on-page SEO acumen with content editorial skills—perfect for someone who can identify ranking opportunities, create keyword-driven content briefs, and help build topical authority in the U.S. sports betting and online casino space.
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Key Responsibilities
● Conduct keyword research and competitive analysis to identify ranking gaps and high-intent search opportunities
● Develop and execute innovative SEO content strategies for sports betting and online casino verticals
● Write, edit, and optimize content for clarity, search intent, and accuracy
● Build and manage content briefs, templates, and editorial guidelines that support SEO goals
● Collaborate with internal writers and freelance contributors to ensure content quality and consistency
● Oversee the publishing process and maintain SEO optimized practices across pages (meta tags, headers, internal linking)
● Monitor and report on keyword rankings, organic traffic performance, and user engagement
● Stay up to date with Google algorithm updates, E-E-A-T practices, and affiliate SEO trends
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Qualifications
● 4+ years of experience in SEO with a strong understanding of both on-page and off-page principles
● Prior experience working in sports media, sports betting, or iGaming affiliate SEO is strongly preferred
● Strong editorial and content marketing skills — must be comfortable writing and editing long-form articles
● Experience managing freelancers or content teams, and creating clear briefs/templates for outsourced work
● Proficiency with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog
● Comfortable working in WordPress or similar CMS environments
● Understanding of link-building strategy and how content supports backlink acquisition
● Bonus: Familiarity with AI tools like ChatGPT for ideation, keyword expansion, and workflow efficiency
● Bonus: Knowledge and experience with online casino-related content.
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