Senior Executive / Manager, Marketing & Digital
Afg Open · verified Sep 24, 2026 At a glance
Senior General Marketing role at Afg. North Point.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan and deliver digital sponsorship rights across AFC campaigns
- Coordinate sponsor activations across AFC social and digital channels
- Manage content production timelines so campaign assets arrive on time and meet quality standards
- Schedule and monitor social posts, operate publishing tools, and support media buying
- Maintain influencer outreach, track campaign returns, and coordinate partners and stakeholders
What you bring
- Bring three to five years of digital and social media marketing experience
- Hold a bachelor's degree or higher in marketing, communications, business, or a related field
- Show hands-on experience with a rightsholder, agency, digital media company, or sports and entertainment marketer
- Understand Facebook, Instagram, YouTube, TikTok, and X; Chinese platforms are an added advantage
- Communicate and negotiate effectively in English, with Mandarin preferred
Who this fits
You'll suit a hands-on marketer who can balance creative execution, measurement, and close attention to detail. The role calls for someone comfortable in fast-paced, high-pressure, rapid-growth environments and able to align sponsors, platforms, agencies, and other stakeholders. The position is based in Hong Kong or Dubai. More experienced applicants may be considered for the Manager level.
From the employer
The Company
Asia Football Group (AFG) is the exclusive commercial agency for the Asian Football Confederation's (AFC) competitions from 2023-2028. AFG's partnership with the AFC covers the commercial rights for all major AFC National Team and Club competitions, including the AFC Asian Cup™, AFC Asian Qualifiers™, AFC Women's Asian Cup™, AFC Women's Olympic Qualifiers, AFC Champions League Elite™, AFC Women's Champions League™, and AFC Champions League Two™ as well as AFC youth and futsal competitions.
Driven by a shared passion and dedication to Asian football, our industry experts have a wealth of experience in global, regional, and local football marketing and are devoted to delivering exciting and engaging Asian football content to fans on the ground, on screen, and online. Working closely with the AFC and its stakeholders, Asia Football Group strives for the success and growth of Asian football, as well as redefining Asian football’s commercial standing within global football by addressing the shared business objectives of the AFC, its sponsors and media partners with solutions derived from optimising brand activations, fan engagement and digitally driven innovations.
The Role
The Senior Executive, Marketing & Digital position will form part of the Marketing and Digital Services team. We are seeking a proactive and hands-on Marketing professional with 3 to 5 years of practical digital marketing and social media experience gained within a rightsholder, agency, digital media company, or sports/entertainment marketing environment.
In this execution-focused role, you will work across a broad field of marketing activities—including brand activations, competition promotions, and digital platform partnerships—to support and deliver marketing campaigns and brand assets for Asia’s biggest and most celebrated football competitions and tournaments.
Key Responsibilities
- Support the planning and delivery of digital sponsorship rights. Work closely with the wider Marketing and Digital team to coordinate and execute sponsor digital activations across AFC's digital and social platforms.
- Coordinate the creative (content) production process, tracking project timelines and ensuring all assets are delivered on schedule and meet quality benchmarks.
- Execute social media posts scheduling and tracking, operate social media publishing tools, and assist with media buying campaigns.
- Maintain and grow the Talent and Influencer database; coordinate communications with influencers in key markets (Middle East, Southeast Asia, China PR) to amplify campaigns; track ROI metrics and assist in setting up creative collaboration frameworks.
- Liaise with platforms, partners, agencies, and stakeholders to support collaborations and ensure smooth implementation of marketing and content initiatives.
Skills, Experience and Qualifications
- 3 to 5 years of overall experience in digital and social media marketing. (Candidates with more years of experience could be considered for Manager roles)
- Bachelor's degree or higher in Marketing, Communications, Business, or a related field.
- Proven hands-on experience in a similar role within a rightsholder, agency, digital media company, or sports/entertainment marketing environment.
- Strong understanding of social media platforms and relevant content genres (Facebook, Instagram, YouTube, TikTok, X).
- Knowledge of Chinese trending platforms (Weibo, Douyin, DQD, etc.) is a plus.
- Proven ability to handle projects in a fast-paced, high-pressure, rapid-growth environment with a "can-do" team player attitude.
- Excellent communication and stakeholder management skills, with the ability to negotiate and align diverse parties.
- Ability to combine creative and analytical thinking naturally; diligent with meticulous attention to detail.
- Strong command of spoken and written English; proficiency in Chinese (Mandarin) is ideal.
- Highly proficient in Microsoft Office (PowerPoint, Word, Excel, Outlook); experience with Adobe Suite (especially Photoshop, Illustrator) and video editing is a plus.
- Knowledge in utilising AI solutions and workflows is a plus
- Passion or knowledge of Asian football is an advantage.
Location: Hong Kong / Dubai
Interested parties please apply with your application letter, resume, current and expected salary, and availability by clicking "Apply "
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
