Media & Content Strategist
At a glance
Mid-level Content Strategy role at Agent. Remote, Mexico · full-time.
Pay not stated Content Strategist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set social strategy and calendars for both Wilkinson and Thriving Families, then keep execution moving
- You'll brief designers and video editors, review their work, and catch errors before publication
- You'll run top-of-funnel paid social for book giveaways and workshops, testing Meta settings and retargeting
- You'll expand reach through influencer, partner, and community outreach while answering comments and DMs
- You'll write audience-specific copy, use AI workflows, and coordinate compliance review for investment content
What you bring
- At least four years growing a brand, creator, or agency through social content and strategy
- You can think strategically while personally handling platform settings, AI tools, and copy
- You write and speak excellent English with a clear, mature business voice
- You understand how to reach mature, high-net-worth audiences from age forty through seventy
- You know Meta business tools, LinkedIn, YouTube, and paid media setup in depth
Who this fits
This role suits a hands-on social strategist who can direct creative work while stepping into copy, design, prompting, and publishing. You’ll work remotely from LATAM or Central America on weekdays from nine to four Central Time, plus five hours of weekend or off-hours on-call coverage. Fast communication through Slack, email, and calendar responses is part of the role.
From the employer
Media & Content Strategist
Type: Full-Time, Remote
Working Hours: Mondays - Fridays, 9:00am - 4:00pm CT plus 5 hours “on call” weekends/off hours via text or slack.
Location: LATAM / Central America (Remote)
Compensation: 2000 - 3500 USD per month (based on experience)
About the Company:
We are a US-based investment firm operating two distinct brands: an established real estate investment fund (Wilkinson) and a family-focused coaching and publishing brand (Thriving Families). Please read our values, and if you are aligned, we encourage you to apply.
About the role:
We are looking for a hybrid Social Media Strategist and Operator (hands on) who can bring both strategic vision and hands-on execution. You will act as the "Creative Director" for social—owning the big-picture strategy, content calendar, and organic growth while guiding our in-house designer and video editors. While you will have design and video support, you must be resourceful and capable of jumping into execution (copywriting, basic design, AI prompt engineering, posting) when needed.
This role blends content strategy, digital PR/outreach, brand building, and light paid media oversight to expand our reach among high-net-worth families, drive workshop registrations, and build a pipeline for future investors.
Key Responsibilities
Social Strategy & Creative Direction:
Own the content strategy, social calendar, and execution across both brands (Wilkinson and Thriving Families).
Direct in-house graphic designers and video editors with clear briefs and visual vision; maintain high quality-control standards before content goes live.
Research industry trends and competitors to design scroll-stopping content tailored to mature, high-net-worth audiences.
Top-of-Funnel Growth / Paid Media Strategy:
Manage paid social media campaigns focused on top-of-funnel brand awareness (driving book giveaways and workshop registrations for Thriving Families rather than direct investment lead gen).
Setup, test, and optimize Meta/social advertising settings to reach high-net-worth families.
Utilize AI tools, custom prompts, and retargeting strategies to keep content pipelines full and cost-effective.
Digital PR & Community Outreach:
Adopt a proactive Digital PR mindset: identify and reach out to relevant influencers, partner brands, and communities via DMs and digital channels to expand brand reach.
Oversee community health across platforms—engaging thoughtfully in comments and DMs to build genuine relationships with followers.
Content Production & AI Utilization:
Write polished, intelligent copy tailored to a 40–70 year old demographic (zero fluff, no excessive emojis, clear value).
Leverage AI workflows (ChatGPT, Claude, Midjourney, etc.) to streamline research, drafting, scheduling, and repurposing content at scale.
Manage compliance approvals for investment-related content.
Requirements
Experience: 4–5+ years running social media strategy, content creation, and growth for a brand, creator, or agency.
Strategic & Operational Hybrid: Ability to think like a Head of Content (strategy, messaging, audience profiling) while staying hands-on with platform settings, AI tools, and copy.
English Fluency: Excellent written and spoken English with strong business maturity, clear tone, and minimal accent for high-level partner communication.
Audience Fit: Deep understanding of how to communicate with mature, high-net-worth demographics (aged 40–70).
Technical & Platform Mastery: Deep, up-to-date knowledge of Meta’s business tools, LinkedIn, YouTube, and paid media setups.
Detail & Visual Standards: Exceptional eye for detail—ensuring zero graphical, factual, or contextual errors before publishing.
Communication: Fast, constant communication via Slack, email, and calendar RSVPs with low-ego, ownership-driven execution.
Preferred Qualifications
Prior experience managing social media in real estate, private equity, finance, or publishing/coaching.
Familiarity with directing remote designers or using tools like Canva, CapCut, or Adobe Suite when quick edits are required.
Proven track record using paid social to drive top-of-funnel events (workshops, book funnels, community building).
Strong experience building digital PR/influencer relationships through digital outreach.
Not this one either?
Claude or ChatGPT reads the other 90,924 for you.
Get better matches →
