[UPLIVE Company] Senior Performance Marketing (App)
At a glance
Senior Performance Marketing role at Amanotes. Ho Chi Minh City · full-time.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own user-acquisition planning and execution for a portfolio of three to five mobile apps
- Run campaigns across Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and other channels
- Lead launch plans for new app titles, including pre-registration activity
- Set creative concepts and testing workflows, then work with Product, Monetization, Creative, and Data on growth
- Research markets and competitors while tracking KPI, ROAS, and daily active-user growth
What you bring
- Bring at least three years of hands-on user acquisition experience in mobile apps
- Know mobile growth infrastructure including MMPs, mediation, analytics, SDK ad networks, and DSPs
- Have ad monetization experience and strong relationships across acquisition and monetization networks
- Communicate goals, needs, performance reports, and optimization recommendations independently
- Utility or AI app acquisition experience is strongly preferred
Who this fits
This role suits a self-directed marketer who follows app trends and live events, learns proactively, and gets things done. You should be comfortable with uncertainty and rapid change in a fast-paced environment. The position is full-time and onsite in Ho Chi Minh City, Vietnam, with fluent written and spoken English required.
From the employer
WHAT YOU WILL DO
- Own and execute UA strategy across the company for a portfolio of 3-5 mobile apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
- Act as your team’s expert in one of Meta, Tiktok, Google UAC, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
- Define UA launch strategies for new titles, including pre-registration campaigns
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Define conceptual creative strategies and testing processes
- Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
- Stay ahead of trends by conducting market research and competitive analysis
*** Duties and responsibilities outlined above are representative, but not all-inclusive.
QUALIFICATIONS
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3+ years of hands-on UA experience in mobile app industry
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Strong preference for candidates with experience in UA for apps in Utility or AI genre
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Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
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Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns
- Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
- Fluent English (written + speaking) is a must
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You are on top of the latest apps, trends, and what’s happening in live events
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Solution-oriented, self-motivated and have the attitude to get things done
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Comfortable with uncertainties and changes in a fast-paced environment
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Curious, proactive learning and knowledge-hungry learner
TO COMPLEMENT OUR TEAM, YOU SHOULD BE
WHAT WE OFFER
- Competitive salary, 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave.
- 12 days working from home per year
- Annual flexi-budget (9.400.000-18.800.000 VNĐ/year) for well-being & personal development
- Free daily lunch with 10+ menu options.
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
- Sponsored sports activities: badminton, soccer, ...
- Sponsored overseas conferences and industry events for all levels.
- Modern equipments/AI tool provided.
How To Apply
Click the button or contact us at talents@uplive.zone
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