[UPLIVE Company] Creative Strategist Planner (App)
On-site Ho Chi Minh City Full-time Mid-level Creative
At a glance
Mid-level Creative role at Amanotes. Ho Chi Minh City · full-time.
Pay not stated Creative salary
RoleCreative
SeniorityMid-level
LocationHo Chi Minh City
WorkplaceOn-site
EmploymentFull-time
PostedAug 16, 2026 · 5w ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You play-test games, study audiences and competitors, and spot trends that can shape ad concepts
- You plan Agile creative cycles, set hypotheses and success measures, then run weekly retrospectives
- You manage briefs, tasks, resources and timelines while supporting design work and rapid creative iteration
- You review ad metrics, document learnings, and turn performance patterns into practical creative changes
- You coordinate with UA and creative stakeholders, communicate risks, and share useful AI workflows
What you bring
- You have at least two years in mobile-app creative production, product design, digital marketing or advertising
- You can research trends and competitors, test games, and extract usable creative insights
- You can organize Agile cycles, timelines and creative resources across design, motion and playable work
- You understand composition, layout and pacing, and can give clear, structured feedback
- You can assess CTR, CVR, IPM and CPI, write briefs, use Figma, Photoshop or After Effects, and adopt AI tools
Who this fits
You’ll suit a mid-level creative planner who combines mobile-app production, research, visual judgment and performance analysis. This is a full-time, onsite role in Ho Chi Minh City, Vietnam, with regular collaboration across UA, creative and other teams.
From the employer
We’re looking for a Creative Strategist Planner with experience in multimedia or APP creative production. You’ll partner with UA and the creative team to produce high-performing ads and app store assets.
WHAT YOU WILL DO
- Learn, Research & Planning
- Play-test assigned games to understand USP, audience, and creative opportunities.
- Research trends, competitors, and emerging AI-driven creative patterns.
- Drive Agile cycle planning with clear hypotheses, success criteria, and weekly retros to improve speed and outcomes.
- Creative Production Support
- Manage creative tasks end-to-end using Agile project management to ensure clarity, prioritization, and fast iteration.
- Write actionable briefs, coordinate resources, and provide hands-on design support when needed.
- Use AI tools to explore variations, accelerate production, and enhance visual quality.
- Analysis & Insights
- Review creative performance metrics and turn insights into actionable improvements.
- Use AI-assisted analysis to detect patterns and identify new creative opportunities.
- Maintain clear documentation of learnings, best practices, and references.
- Collaboration & Communication
- Work closely with UA to understand goals and creative needs.
- Communicate progress, risks, and priorities clearly to stakeholders.
- Align expectations with the Creative Lead and cross-functional partners.
- Share AI workflows or useful findings with the team to raise overall capability.
QUALIFICATION
- 2+ years of creative production, product design (PO, UI/UX) experience for mobile apps, performance marketing/digital marketing or advertising industry.
- Strong research and analysis ability: able to study trends, competitors, play-test games, and extract actionable creative insights.
- Project management skills: able to plan cycles, organize tasks, manage timelines, and coordinate designers/motion/playable resources.
- AI learning mindset: familiar with or eager to adopt AI tools for ideation, variation, analysis, and workflow acceleration.
- Strong visual understanding (composition, layout, pacing) and ability to give structured, actionable feedback.
- Proven experience in reviewing creative performance metrics (CTR, CVR, IPM, CPI) and turning data into improvements.
- Skilled in writing clear briefs, document learnings, and communicating effectively with cross-functional teams.
- Proficient in core creative tools (Figma, Photoshop, After Effects, or similar) at a functional level.
WHAT WE OFFER
- Competitive salary, 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave.
- 12 days working from home per year
- Annual flexi-budget (9.400.000 VNĐ/year) for personal development
- Free daily lunch with 10+ menu options.
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
- Sponsored sports activities: badminton, soccer, ...
- Sponsored overseas conferences and industry events for all levels.
- Modern equipments/AI tool provided.
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