Digital Growth Specialist
At a glance
Mid-level Growth Marketing role at Amartha. South Jakarta · full-time.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape acquisition plans using audience behavior, business aims, research, and competitor findings
- You'll expand Amarthalink's agent network through local targeting with product, marketing, and data science teams
- You'll run and review paid ads, SEO, and ASO to improve digital campaign performance
- You'll study installs, conversions, CAC, ROAS, coverage, and agent activity, then turn findings into reports
- You'll help direct digital budgets and connect growth initiatives with wider Strategy & Growth priorities
What you bring
- You have a bachelor's degree in marketing, communications, business, or a related discipline, preferably
- You bring over three years of growth experience centered on digital acquisition
- You can convert complex data into practical recommendations and explain them clearly to stakeholders
- You have advanced capability with data visualization, analytics, and digital marketing measurement tools
- You can handle several priorities independently in a changing, high-tempo workplace
Who this fits
You'll suit a data-led growth role focused on expanding an agent network and improving reach across specific locations. Experience managing or growing agent networks in retail or telecommunications is relevant. The role is onsite in South Jakarta and involves close work across product, marketing, data science, research, and other Strategy & Growth teams.
From the employer
About Amartha
At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.
About the Role
As a Digital Growth Specialist on our Strategy & Growth for Agent Network team, you will play a crucial role in scaling our network and enhancing the digital footprint of Amarthalink. We are looking for a strategic thinker with a strong digital acumen to help us grow and strengthen our presence across various communities. If you are passionate about digital acquisition and data-driven growth, we encourage you to apply.
Responsibilities
- Develop a comprehensive digital acquisition strategy by deeply understanding segment behavior, business goals, user research, and competitor benchmarking
- Drive location-based acquisition initiatives by collaborating with the product, marketing, and data science teams to optimize targeting strategies and drive deep market penetration in key areas.
- Work with marketing to develop and implement robust digital marketing strategies to drive acquisition for the Amarthalink agent network.
- Work with marketingRegularly monitor and analyze the performance of digital campaigns, including paid ads, SEO, and ASO, to ensure optimal reach and engagement.
- Perform in-depth data analysis regarding agent network performance, including metrics on acquisition rates, location coverage, and agent activity.
- Utilize analytical tools to create detailed reports and visualizations that highlight trends, successes, and areas for improvement.
- Track & monitor key acquisition metrics, including installs, conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS)
- Coordinate with relevant teams to manage and allocate budgets for digital marketing initiatives effectively.
- Ensure that spending on digital channels delivers optimal ROI and contributes to the strategic growth objectives.
- Work closely with other teams within the Strategy & Growth department to align digital strategies with overall business goals.
- Prepare regular reports for the team that provide insights into the digital performance and strategic recommendations for further growth.
- Gather insight and collaborate initiatives across multiple functions (product, data, marketing, researcher)
Requirements
- A Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).
- Over 3 years of experience in growth, with a focus on digital acquisition.
- Excellent analytical and problem-solving skills, with the ability to interpret complex data into actionable insights.
- Superior presentation and communication skills, capable of effectively conveying insights and strategies to stakeholders
- Strong background in data analytics
- Ability to work independently and manage multiple projects in a dynamic and fast-paced environment.
- Experience in the retail or telecommunications sector, particularly in managing or growing agent networks.
- Advanced skills in data visualization, data analytics tools and digital marketing analytics tools.
- Knowledgeable in digital acquisition fundamentals, trends and best practices is preferable
At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.
We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
