Field Marketing Specialist - New Haven, CT
At a glance
Mid-level Event Marketing role at Anywhere. North Haven.
Pay not stated Event Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll identify agents needing marketing or brand support with branch leaders
- You’ll coach agents on personal marketing and explain Coldwell Banker’s Core 4
- You’ll shape digital strategies, assess online presence, and resolve agent issues
- You’ll plan monthly learning calendars and lead marketing workshops in person and online
- You’ll support regional offices through onboarding, recruiting campaigns, meetings, and outreach
What you bring
- You bring at least two years in marketing, communications, or a creative agency
- You understand Microsoft Office, paid social campaigns, and basic design principles
- You communicate effectively through presentations, writing, and public speaking
- You can prioritize work, meet deadlines, follow up, and solve problems
- Real estate industry experience is preferred
Who this fits
You’ll suit a role centered on advising agents, presenting training, and supporting several offices in a region. The listing places the job onsite in North Haven, with the ability to work from home a day or two each week and weekly local travel. You’ll work with branch leadership, creative partners, and the Field Marketing Manager in a stated diverse and inclusive environment.
From the employer
Coldwell Banker Realty has been the #1 residential real estate brokerage in America for 24+ years and we are looking for an enthusiastic and strategic Field Marketing Specialist to support local real estate agents by helping them build their business using Coldwell Banker’s industry-leading programs and technology products. This position plays an important role by helping protect the company’s brand image and showcasing our unique value proposition for agents (our “Core 4”).
We value diversity and are seeking a talented pool of candidates with different perspectives and backgrounds. So, if you’ve been searching for a diverse and inclusive environment where you can chase your curiosity, produce excellent work, and tackle new challenges and opportunities daily, look no further!
Specific job duties include:
- Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support
- Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth)
- Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials
- Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement
- Providing issue resolution and one-on-one assistance to agents as needed
- Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics.
- Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events
- Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success
- Preparing personalized recruiting presentations as requested for VIP agents, and participating in the presentation with the branch manager
- Working with the creative team to create and manage local recruiting and ad campaigns
- Attending and participating in regional marketing meetings and/or training sessions
- Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity
- Submitting consistent competitive intelligence samples to the recruiting intelligence portal
- Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards
Travel requirements include:
- Ability to, and an environment conducive for, work from home a day or two a week.
- Weekly local travel to multiple assigned offices within a specified region.
The ideal candidate will have:
- Strong project management skills
- Ability to follow direction with solid critical thinking and problem-solving skills
- Ability to communicate effectively and professionally with employees and agents
- Demonstrate a solid understanding of basic design principles
- Experience working effectively within a multi-functional and multi-location environment
Candidates for the position must have:
- 2-years’ experience in marketing, creative agency, or communications (field marketing preferred)
- Prior real estate industry experience preferred
- Strong understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.) and ability to learn other online tools
- Basic understanding of paid social media campaign development
- Strong presentation, writing and public-speaking skills
- Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
We are proud to offer a comprehensive benefits package to our employees including: Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D
401(k) savings plan with company match
Paid Time Off to Include Holidays , Vacation Time, and Sick Time
Paid Family & Paternity Leave
Life Insurance
Business Travel Accident Insurance
All employees receive access to LinkedIn Learning
Employee Referral Program
Adoption Assistance Program
Employee Assistance Program
Health and Wellness Program and Incentives
Employee Discounts
Employee Resource Groups
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