Marketing Specialist, Korea
At a glance
Mid-level General Marketing role at Appier. Seoul.
Pay not stated Marketing Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll run demand generation, ABM, and customer marketing programs for Korea and Southeast Asia
- You'll coordinate local events, seminars, webinars, and customer programs, then track their results
- You'll adapt case studies and social content for Korean audiences
- You'll work with Sales on targeted ABM, reviewing leads and improving pipeline impact
- You'll build customer stories, testimonials, and advocacy programs to highlight success and support retention
What you bring
- Bring one to three years of hands-on marketing experience, ideally in B2B SaaS, digital marketing, or technology
- Use native-level Korean and strong business English in writing and conversation
- Show campaign experience across email, events, social media, or digital channels
- Manage several marketing workstreams with strong organization, detail, and proactive coordination
- Work comfortably across teams in a fast-moving international setting
Who this fits
This role suits a hands-on marketer based in Korea who is interested in B2B marketing and can support Korean markets while contributing globally. You’ll work across Sales, Product, and Customer Success in an international environment. The listing places the role in Seoul, South Korea and requires native-level Korean plus business-level English.
From the employer
About the Growth & Marketing Team
The Growth & Marketing Team at Appier operates as a central driver of brand growth and customer engagement. We work closely with cross-functional teams—including Sales, Product, and Customer Success—to expand market reach, strengthen customer relationships, and generate measurable business outcomes across multiple regions.
About this role
We are seeking a Marketing Specialist with 1–3 years of experience to be in charge of markets in Korea and support globally. Based in Korea, this role requires fluency in Korean and a strong interest in B2B marketing. The ideal candidate will be hands-on in executing demand generation, ABM campaigns, events, customer marketing initiatives, and localized content, working cross-functionally to drive measurable business outcomes.
Responsibilities
- Integrated Campaign Execution: Support and manage regional marketing initiatives including demand generation, ABM, and customer marketing programs tailored for Korea and SEA.
- Event & Field Marketing: Coordinate, execute, and track local events, seminars, webinars, and customer programs to engage prospects and deepen customer relationships.
- Digital Marketing & Content: Manage and localize marketing assets such as case studies and social media to ensure relevance for Korean audiences.
- ABM & Demand Gen Support: Partner with Sales to execute targeted ABM campaigns, monitor lead performance, and optimize for pipeline impact.
- Customer Marketing: Assist in building customer stories, testimonials, and advocacy programs to showcase success and strengthen retention
Qualifications
- Experience: 1–3 years of hands-on marketing experience, preferably in B2B SaaS, digital marketing, or technology sectors.
- Language Skills: Native-level fluency in Korean; strong business-level written and verbal communication in English.
- Marketing Skills: Practical experience in campaign execution across email, events, social media, or digital channels.
- Versatility: Ability to manage multiple projects across demand generation, ABM, events, content, and customer marketing.
- Organized & Detail-Oriented: Strong project management and coordination skills with a proactive approach.
- Collaborative Mindset: Comfortable working cross-functionally in a fast-paced, international environment
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