Business Development Rep
At a glance
Entry-level Business Development role at Aptitude Software. Boston · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Find qualified prospects through cold and warm outreach, then create opportunities for the North America sales team
- Build account and contact plans using Salesforce, LinkedIn, ZoomInfo, Outreach.io, Demandbase and related tools
- Create email and physical-mail messaging, plus cold-call talk tracks with sales managers and AEs
- Join AEs for coordinated outbound calling, with cold calls taking up to half your day
- Pass prospects to AEs or place them into marketing nurture campaigns while supporting regional events
What you bring
- At least one year in the technology sector, ideally selling SaaS to the CFO organization
- Experience using cold calls, email, marketing campaigns and social selling to generate demand
- Strong phone, listening and writing skills, with the ability to tell clear stories and build relationships
- Ability to research target accounts, identify decision-makers and secure meetings with qualified prospects
- Experience with Salesforce and LinkedIn, or the ability to become proficient with both tools
Who this fits
You’ll suit a goal-focused self-starter who can work independently while contributing to a high-energy sales team. The role is based in Boston and follows a hybrid schedule with two office days each week. You’ll work closely with BDR, sales, marketing, AEs and partners across prospecting, calling and regional events.
From the employer
As a Business Development Representative in Boston, you will be responsible for generating new qualified leads and opportunities for the North America sales team. You will work collaboratively with sales and marketing to define a strategic business approach to generate pipeline. You will use your strong and creative prospecting skills to connect with the right prospects (cold and warm), build relationships and identify opportunities.
Work closely with AEs and Partners in region collaboratively build and execute on outreach plan
Research and build contact plans utilising Salesforce, LinkedIn, ZoomInfo, Outreach.io, Demandbase and other tools
Tailor outreach copy to be used in email and physical mail
Collaborate with Sales Manager and AEs to create talk track for cold calling, which will make up to 50% of your day
Regular joint outbound calling sessions with AEs maximising effectiveness
Hand prospects to AEs or nurture marketing campaigns
We’ll provide you with the opportunity to grow your expertise in an environment that supports you, your life and your career.
We’ll also offer you a competitive salary and commission, as well as the following benefits:
401(k) retirement plan with matching
Competitive vacation and paid time off
Healthcare benefits – medical insurance, dental insurance and vision plans
Pre-tax saving accounts
Life and Disability Insurance
ShareSave scheme (ability to purchase company shares on preferential terms)
Whilst this role is based from our Boston office, we support hybrid working.
To us at Aptitude, hybrid working means that our employees come together for 2-days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and to be engaged and involved in the wider community of our business.
Minimum 1 year of experience in technology industry, specifically in SaaS and targeting the office of the CFO will be a plus
The ability to prospect to companies via cold calling, email, marketing campaigns, social selling to drive demand leading for conversion
A great storyteller with positive and energetic phone skills, excellent listening skills and strong written skills in all communication
Ability to research target accounts and target personas in line with Aptitude’s defined target client and buyer profiles
Work with the BDR, Sales and Marketing teams on designing, driving registrations for and executing events within the region
Natural / effortless networker
Excellent communicator, proficient in building strong connections internally and externally.
Goal driven, strong self-starter with the ability to work as a team player in a high-energy sales team environment
Able to utilize industry knowledge to research & develop accounts, identify key players, generate interest, and identify compelling events
Target driven with the ability to attain and exceed sales goals by securing meetings with qualified leads
Experience with or capability in building proficiency in using tools such as Salesforce, and LinkedIn
The ability to quickly grow knowledge of Aptitude target markets (Insurance, Banking, Technology/Software, Telco, Hi-Tech Manufacturing)
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