Brand Manager Benelux
At a glance
Mid-level Brand Marketing role at Aquablu B.V. Amsterdam · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll activate Benelux channel partners, build relationships, and track their contribution to pipeline
- You'll localize global campaigns and run Netherlands brand campaigns across assets, copy, and channels
- You'll deliver Benelux events, covering logistics, booths, staffing, leads, and follow-up
- You'll find and execute local brand partnerships and co-marketing activations in the Netherlands and Belgium
- You'll protect brand quality, equip partners with playbooks, measure results, and use AI to scale effective work
What you bring
- You have at least two years of B2B and B2C startup marketing experience across product, growth, and content or brand
- You manage projects in a structured, hands-on way and move quickly from plan to action
- You have run cross-channel campaigns with measurable results and adapted global work for local markets
- You communicate fluently in Dutch and English, build partner trust, and use data and AI tools practically
Who this fits
This role suits a hands-on marketer who enjoys partner enablement, local campaign ownership, events, and cross-functional projects. It is based in Amsterdam with a hybrid setup and focuses on the Benelux, especially the Netherlands and Belgium. You'll report to the Regional Brand Manager while supporting the VP Marketing on company-level initiatives
From the employer
🌊 Who we are
We're a smart hydration company rebuilding an industry that still runs on sugar water and single-use packaging.
Filtered water, functional flavors, zero bottles. Still, sparkling, cold, and hot. All poured from one tap. We create hydration people want to reach for, starting with the workplace where we help teams thrive.
As an AI-native company, we build at speed. In 2025, Aquablu ranked 2nd in the Deloitte Technology Fast 50 (Netherlands) and 30th in the Sifted 250 (Europe), both rankings of the fastest-growing companies by revenue growth. In 2026 we were named a winner of Maya's Culture 100 Europe Awards as one of the best workplaces to thrive in.
Growing that fast and thriving comes down to our people. Our team is our biggest asset and one that we’re proud of. We’re committed to maintaining our vibrant culture as we continue to grow.
About the Role
The Benelux is our home turf — and we want it to feel that way everywhere. As our Brand Manager Benelux, you're the one who makes Aquablu impossible to miss: activating our channel partners, turning global campaigns into local hits, running our NL brand campaigns, bringing events to life, and teaming up with brands that share our vibe.
You'll report to our Regional Brand Manager and act as the right hand of the VP Marketing on special projects — regional ownership plus a front-row seat to company-level strategy. Best of both worlds.
What You’ll Do
Activate our partners & run co-marketing engine. Work hand-in-hand with our Senior Regional Brand Manager & Channel Manager to onboard, activate, and empower partners across the Benelux. Develop deep relationships, understand partners' growth levers, and bring them along on strategy so they execute with conviction. Track partner activation and pipeline contribution. Own the marketing calendar for our indirect partner channel — joint campaigns, ABM plays, co-hosted tastings and events that drive system sales.
Make global campaigns land locally. Translate Aquablu's global campaigns and run our NL brand campaigns end-to-end — localized assets, copy, and channels that hit home in NL/BE.
Bring events to life. Execute the Benelux leg of our event calendar and be the right hand to our event&partnership manager, end-to-end: logistics, booth, staffing, leads, follow-up.
Support in hunting local brand partnerships. Scout and propose NL/BE brand partnership opportunities and execute local co-marketing activations, within the partnership strategy owned by the Events & Partnerships Manager.
Guard the brand & scale what works. Keep every partner touchpoint premium and on-brand. Enable partners with our toolkit and playbooks, measure what matters, and feed winning plays back to the region.
Move fast with AI. Use AI tools, workflows, and agents to multiply your output.
Special projects. Right hand of the VP Marketing on cross-functional initiatives that need speed and ownership.
What You’ll Bring (Must-Have)
2+ years in B2B & B2C startup marketing, across multiple subfunctions (product, growth, content/brand)
A structured doer with strong project management skills and a bias for action
Proven at running cross-channel campaigns with measurable impact — and localizing global campaigns for a local market
Experienced co-hosting B2B events is a bonus, from intimate tastings to large trade shows
A relationship builder, energized by enabling others to win; a communicator who gets partners excited to act
Data-savvy and hands-on with AI — you measure what matters and scale what works
Fluent in Dutch & English
Nice to Have
Event execution experience
Brand partnership / co-marketing experience
Channel or partner marketing exposure
Early-stage startup or scale-up experience
✨ Why join us?
You will be part of a young, fun and ambitious team which aims to change the way people consume water!
💸 A salary base of 41-55k€(incl. 8% holiday allowance)
🌴 26 paid holiday days
📈 Equity through our Aquablu for All plan — everyone shares in what we’re building
🌱 Healthy (heavily discounted) lunches
💪 Urban Sports Club membership
🚀 Access to the Corporate Benefits platform for endless savings
🚆 Travel compensation >10km
👴 A pension plan by Zwitserleven.
💧 Endless amount of our very own flavoured water !
💙Check out out our Youtube to get a feeling for the culture at Aquablu!
Want to know more?
We'd love to hear why you're the one to make this happen — apply immediately via the button.
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