Senior Marketing Analytics Analyst
At a glance
Senior Marketing Analytics role at Arkansas Children’s. Little Rock · full-time.
Pay not stated Marketing Analytics salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll advise business development, marketing, public relations, and service-line planning through data analysis
- You'll manage information systems that support planning and strategic development
- You'll coordinate organization-wide planning projects and work with leaders on strategic direction
- You'll research markets, monitor outside trends, and turn findings into decision-ready reports
- You'll gather competitive intelligence and create databases or reports that support decisions
What you bring
- You have a high school diploma or GED plus at least two years of relevant experience, or four years without the credential
- You can work with SQL at an intermediate level and apply statistical analysis
- You can combine, clean, validate, and assess internal and external data sources
- You can use Excel, Power BI, Tableau, Google Analytics, or similar platforms for reporting and visualization
- You communicate complex findings clearly to nontechnical stakeholders and work independently
Who this fits
You’ll suit a curious, self-directed analyst who connects marketing performance data to broader business decisions. This is a full-time, Monday-to-Friday hybrid role for someone who lives in Arkansas and works day shift. Arkansas Children’s requires flu vaccination and operates as a tobacco-free workplace.
From the employer
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY, PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE, OR LOCAL LAWS.
CURRENT EMPLOYEES: Please apply via the internal career site by logging into your Workday Account (https://www.myworkday.com/archildrens/)and search the "Find Jobs" report.
Work Shift:
Day ShiftTime Type:
Full timeDepartment:
CC017790 Marketing/Communications AdministrationSummary:
Monday to Friday, full-time — Hybrid (Must reside in Arkansas)Additional Information:
Provides consultation, interpretation and analysis of data related to business development, service-line planning, public relations, marketing, program proposals and other initiatives as directed. Assumes responsibility for information management systems utilized in planning and strategic development activities. Is responsible for monitoring, understanding and communication in relationship to external environmental trends that may impact the organization. Responsible for hospital-wide planning and strategic development related activities.
The ideal candidate:
Is highly analytical and curious, with a passion for uncovering the “why” behind the data
Has experience connecting and analyzing multiple internal and external data sources
Has strong data cleaning, manipulation, validation, and quality assessment skills
Has intermediate proficiency in SQL and statistical analysis
Has experience building reports, dashboards, and data visualizations
Is proficient with tools such as Excel, Power BI, Tableau, Google Analytics, or similar platforms
Understands marketing analytics, campaign performance, ROI, attribution, and channel effectiveness
Can translate complex data into clear, actionable insights and recommendations
Has strong communication and presentation skills, particularly with non-technical stakeholders
Is self-directed and proactive, with the ability to independently research, learn, solve problems, and connect insights to broader business and marketing objectives
Required Education:
High school diploma or GED or equivalentRecommended Education:
Bachelor's degree in a related field of study.Required Work Experience:
High School Diploma/GED and 2 years of relevant experience, or 4 years of experience in lieu of a diploma/GED.Recommended Work Experience:
Required Certifications:
Recommended Certifications:
Description
1. Plans, coordinates, organizes, and manages projects related to hospital-wide planning and development activities.
2. Develops and maintains relationships with departmental and unit managers and leadership in regards to planning and strategic direction.
3. Conducts research and develops related business objectives. Provides data for use in market analysis and planning. Develops expressions of findings related to research.
4. Works with leadership and departments to design databases and reports for decision support.
5. Performs competitive intelligence gathering, analysis and provides responsive reporting..
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