Brand Marketing Manager
At a glance
Mid-level Brand Marketing role at Audien Hearing. Remote, United States · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll lead integrated campaigns across digital, social, influencer, and offline channels
- You'll create partnerships with influencers, media, and co-branding partners to reach new audiences
- You'll maintain consistent voice, messaging, and visual identity with creative and design teams
- You'll guide brand storytelling across paid, owned, and earned media
- You'll use brand metrics, customer insight, and market activity to refine strategy
What you bring
- You bring four to six-plus years in brand marketing, campaign management, or strategic communications for consumer products
- You have a portfolio showing successful brand campaigns or partnerships
- You can manage projects and lead work across multiple teams
- You write strong stories and creative briefs, communicating clearly with collaborators
- You understand paid, owned, and earned channels, their KPIs, and data-informed decision-making
Who this fits
This role suits a brand marketer who combines creative storytelling with measurement and can coordinate creative, content, performance, product, and customer experience teams. Wellness or health experience is a plus. The position is full-time, with hybrid or remote options tied to Scottsdale, Arizona; the role metadata specifies remote work in the United States.
From the employer
About Audien Hearing
Audien Hearing is on a mission to make hearing affordable, accessible, and stigma-free for everyone. Proudly serving over 1 million customers, we lead the way in the over-the-counter (OTC) hearing aid industry by combining innovative technology with a direct-to-consumer model. Our team is passionate about building high-impact products that empower individuals to reconnect with the world around them—at a fraction of traditional hearing aid costs.
Job Title: Brand Marketing Manager/Director
Location: Scottsdale, AZ (Hybrid or Remote options available)
Employment Type: Full-Time
Position Overview
The Brand Marketing Manager will be responsible for developing and executing creative campaigns, partnerships, and brand-building initiatives that drive awareness, trust, and long-term loyalty. This role will oversee brand messaging, manage cross-channel marketing efforts, and work closely with internal creative, content, and performance teams to ensure a cohesive and compelling brand presence across all customer touchpoints.
Key Responsibilities
- Lead the development of integrated brand campaigns across digital, social, influencer, and offline channels.
- Plan and execute partnership initiatives that elevate the brand and reach new audiences (e.g., influencers, media, co-branded campaigns).
- Take responsibility for consistency of brand voice, messaging, and visual identity in collaboration with creative and design teams.
- Oversee content strategy for brand storytelling across paid, owned, and earned media.
- Collaborate with performance marketing to ensure brand consistency and lift within paid channels.
- Analyze brand metrics (awareness, sentiment, engagement) and use insights to optimize strategies.
- Partner with product and CX teams to align brand messaging with customer experience.
- Monitor industry trends, competitor activity, and cultural moments to keep the brand relevant and differentiated.
Qualifications
- 4–6+ years of experience in brand marketing, campaign management, or strategic communications in a consumer product environment; wellness/health experience a plus.
- Strong portfolio of successful brand campaigns or partnerships.
- Excellent project management skills with experience leading cross-functional initiatives.
- Strong storytelling and creative brief writing skills.
- Deep understanding of the paid, owned, and earned marketing ecosystem and KPI’s related to distinct marketing tactics.
- Strategic thinker with a creative mindset and data-informed approach.
- Exceptional communication and collaboration skills.
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