Senior Manager Sales Planning, Performance & Incentives (m / f / d)
At a glance
Senior Revenue & Sales Operations role at AUTO1 Group. Madrid · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Run sales budget and headcount planning, covering capacity, hiring demand, productivity, and workforce costs
- Produce forecasts, revised outlooks, scenarios, and monthly run-rate views for business decisions
- Build and improve the target and achievement framework for consistent performance measurement
- Set data-led targets for countries, sales teams, and individual positions
- Review incentive results, spot gaps and deviations, and lead corrective actions on efficiency opportunities
What you bring
- Professional background in sales operations, commercial finance, sales controlling, consulting, or a similar analytical discipline
- Hands-on experience with budgeting, forecasting, sales incentive structures, and target achievement frameworks
- Strong ability to interpret complex datasets and business models, using advanced Excel or Google Sheets and SQL experience
- Clear communication and stakeholder management across functions and seniority levels
- Fluent English, with German or another European language viewed as an advantage
Who this fits
This role suits a senior analytical operator who can steer sales planning, incentives, and performance work across Sales, Finance, HR, and Business Intelligence. You’ll work in a Madrid-based hybrid setup, with the option to work from home up to four days weekly.
From the employer
AUTO1 Group is Europe’s leading digital automotive platform. With our well-known brands Autohero, wirkaufendeinauto.de and AUTO1.com, we are revolutionizing the used car market.
Our ambition is to make the used car market more efficient, transparent and customer-focused. The Sales Planning & Performance team supports this ambition by enabling data-driven decision-making across the Sales organization. We are responsible for strategic planning, target setting, forecasting, performance management, incentive design and the development of scalable reporting solutions.
We are looking for an experienced professional to join our team as Senior Manager Sales Planning, Performance & Incentives. In this role, you will shape the financial and operational steering of our Sales organization and work closely with Sales, Finance, HR and Business Intelligence.
- Own and coordinate the Sales Budget & headcount planning process, including capacity planning, hiring needs, productivity assumptions and workforce cost analysis.
- Manage regular forecasts, re-forecasts and scenario analyses to support business decisions and monthly run-rate projections.
- Own, develop, implement and continuously improve the Target and Achievement Model and ensure consistent, transparent and fair performance measurement.
- Drive data-based target setting for countries, Sales teams and individual roles.
- Evaluate the effectiveness of incentive models regarding target achievement, cost efficiency, fairness and desired sales behavior.
- Identify performance gaps, budget deviations and efficiency opportunities, and drive appropriate corrective actions.
- Work cross-functionally with Sales, Finance, HR/People.
- Several years of professional experience in Sales Strategy & Operations, Commercial Finance, Sales Controlling, Management Consulting or a comparable analytical function.
- Proven experience in budget planning & forecasting.
- Experience designing and implementing Sales incentive schemes and target achievement models.
- Strong analytical skills and the ability to work with complex datasets and business models.
- Advanced knowledge of Excel or Google Sheets; experience with SQL.
- Strong stakeholder management and communication skills across different seniority levels and functions.
- High level of ownership, business acumen and problem-solving ability.
- Fluent in English; German and other European languages are a plus.
- Flexible working from home: option to work from home up to 4 days a week.
- 22 vacation days, plus an extra day off on your birthday.
- Attractive discount on the purchase of a new car at Autohero – an exclusive employee offer.
- Employee platform with numerous discounts and exclusive perks.
Join a team that is driving the digital transformation of the car buying and selling industry!
Contact
Nuria Madrazo
Apply quickly and easily via WhatsApp and help us shape the best way to buy and sell cars! Simply send us your CV to +34 628 452 723 or click ➞Superchat
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