Casino Content Analyst
At a glance
Mid-level Content Creation role at Betway Group (Betway Africa). Johannesburg · full-time.
Pay not stated Content Creation salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll review game and provider results to spot trends, risks, and growth opportunities
- You’ll refine game portfolios and lobby placement to improve engagement and conversion
- You’ll coordinate provider performance follow-up, issue resolution, and new-content onboarding
- You’ll use player behaviour and KPI reporting to guide selection, lifecycle decisions, and revenue optimisation
- You’ll protect content accuracy and compliance while supporting tests, governance, and cross-team campaigns
What you bring
- You have strong experience in casino, iGaming, or digital content environments
- You can turn analysis into action and show results improving content performance and revenue
- You bring commercial judgement, stakeholder communication, influence, and strategic alignment
- You may also have multi-market portfolio experience, provider relationships, compliance knowledge, analytics tools, or product delivery experience
Who this fits
You’ll suit this Johannesburg-based role if you can combine casino content knowledge, commercial decision-making, and strong analysis with cross-team influence. Shortlisted applicants may complete an assessment. Because the role involves access to customers’ financial details, the company will conduct credit, criminal record, and qualification verification checks.
From the employer
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
What you’ll do
- Support the execution of casino content strategy across brands and markets.
- Monitor and analyse game and provider performance, identifying trends, risks, and opportunities.
- Maintain and optimise game portfolios and lobby placements to improve engagement and conversion.
- Assist in managing relationships with casino content providers, including performance tracking and issue resolution.
- Track and report on key KPIs, supporting revenue optimisation and content effectiveness.
- Conduct player behaviour analysis to inform content selection, positioning, and lifecycle management.
- Support onboarding of new content providers, including coordination and validation activities.
- Ensure content quality, accuracy, and compliance with platform and regulatory requirements.
- Collaborate with Product Teams, Marketing, and Operations teams to align content with campaigns and player journeys.
- Assist with A/B testing and experimentation of lobby layouts and content placements.
- Maintain documentation and reporting related to content performance and governance
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
What you’ll bring
You’re someone who brings:
- Strong experience in casino, iGaming, or digital content environments
- Proven track record of driving content performance and revenue growth
- Deep understanding of player behaviour and content performance drivers
- Strong analytical mindset with the ability to translate data into action
- Strong commercial judgement and decision-making capability
- Excellent stakeholder management, communication, and influencing skills
- Ability to align with broader business strategy and product roadmaps
- Proactive, structured, and outcome-driven mindset
Desirable skills you’ve got up your sleeve
It would be great if you also have some of the following skills:
- Experience managing large-scale casino content portfolios across multiple markets
- Strong network within casino providers and partners
- Understanding of regulatory and compliance requirements
- Experience with advanced analytics and optimisation tools
- Familiarity with product delivery frameworks and operating models
*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.
*Shortlisted candidates may need to complete an assessment.
This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.
Should you not hear from us within 2 weeks, please deem your application as unsuccessful.
The perfect place to work, play and grow!
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