Performance Marketing Manager
At a glance
Mid-level Performance Marketing role at Bigger Games. Istanbul · full-time.
Pay not stated Performance Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run and improve campaigns across Facebook, Google, and other ad networks using performance data
- Test fresh acquisition approaches, campaigns, and networks to strengthen the user acquisition process
- Build working relationships with ad networks while reviewing acquisition data for growth opportunities
- Coordinate with marketing artists on creatives that perform better and monitor competitors for useful market insight
- Track monetization channels and improve lifetime value through ongoing optimization
What you bring
- A university degree in engineering, mathematics, economics, or a related discipline
- At least five years of relevant business or market experience
- Hands-on user acquisition knowledge across networks such as Facebook, Google, and AppLovin
- Strong analytical ability, careful attention to detail, and a metrics-led approach
- Deep interest in mobile games and a solid feel for gameplay
Who this fits
You’ll suit this role if you enjoy mobile gaming, make decisions from data, and stay focused on measurable results. The position is based onsite in Istanbul, Turkey and centers on performance marketing at manager level.
From the employer
We're looking for a Performance Marketing Manager responsible for establishing and executing strategies to touch millions of users, working with a talented team.
At Bigger Games, we aim to reach millions of users, and our Marketing team is the key player that will help us fulfil this mission.
If you are a talented and passionate performance marketing manager who loves games and shares our passion for enjoying and crafting games, come and join us!
ABOUT THIS ROLE:
Manage and optimize all campaigns on all channels, such as Facebook, Google, and other ad networks, by data-driven decisions.
Constantly test new tactics, new campaigns, and new ad networks to improve the UA process.
Work closely with ad networks and manage the relationships
Analyze the UA data and identify the growth opportunities
Understand the market dynamics, UA tools and users to improve the whole UA process
Work together with marketing artists to create better-performing creatives
Closely follow the competition and gather market intelligence to establish new best practices
Optimize and track monetization channels to improve LTV
YOU COULD BE A GREAT FIT IF:
University degree in Engineering, Mathematics, Economics or relevant fields
5+ years minimum relevant business / market experience
Knowledge of how to do UA on ad networks such as Facebook, Google, AppLovin, etc.
Outstanding analytical skills to make data-driven decisions and strength in data analysis
A good sense of gameplay experience and special attention to detail
Strong knowledge and interest in mobile gaming
Being results-oriented and metric-driven
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