Growth Campaign Manager
Remote Colombia Full-time Manager Campaign Management
At a glance
Mid-level Campaign Management role at Binance. Remote, Colombia · full-time.
Pay not stated Campaign Manager salary
RoleCampaign Management
SeniorityManager
LocationColombia
WorkplaceRemote
EmploymentFull-time
PostedMar 23, 2026 · 6mo ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Own regional growth programs from launch through iteration, covering acquisition, retention, and referrals
- Build lifecycle journeys with segmentation, personalization, and automation to improve activation and lifetime value
- Study campaign and user behavior data, then run A/B tests to improve results
- Coordinate with product, content, and operations while reporting KPIs and recommending next steps
What you bring
- Bring at least three years in digital marketing, growth, or campaign management
- Use behavioral analysis and retention approaches to guide data-based decisions
- Have delivered lifecycle and acquisition campaigns using segmentation, automation, testing, and funnel optimization
- Work independently and with others, communicate fluently in English, and care about crypto, blockchain, and fintech
Who this fits
You’ll suit a results-focused marketer who can work autonomously while coordinating across product, content, and operations. The role is remote in Colombia, with work-from-home details potentially varying by business team. Genuine interest in cryptocurrencies, blockchain, and fintech is expected.
From the employer
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Responsibilities:
- Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs aligned with regional business objectives.
- Develop and manage lifecycle marketing campaigns to maximize user activation, retention, and lifetime value.
- Implement strategies based on segmentation, personalization, and automated user journeys.
- Analyze campaign data and user behavior to make data-driven decisions and improve campaign performance.
- Conduct A/B testing and other optimization methodologies to enhance campaign effectiveness.
- Collaborate with product, content, and operations teams to ensure campaign alignment and success.
- Report KPIs and campaign results, proposing continuous improvements.
- Stay updated on digital marketing trends, growth hacking techniques, and the crypto ecosystem.
Requirements:
- Minimum 3 years of experience in digital marketing, growth, or campaign management roles.
- Analytical and data-driven mindset with experience in user behavior analysis and retention strategies.
- Proven experience executing lifecycle and acquisition campaigns.
- Knowledge of segmentation, automation, A/B testing, and funnel optimization.
- Ability to work independently and collaboratively with a strong results orientation.
- Fluency in English.
- Genuine interest in cryptocurrencies, blockchain, and fintech.
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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