Retail Marketing Expert (f / m / x)
At a glance
Mid-level Retail Marketing role at BMW Group. Warsaw.
Pay not stated Retail Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Help MINI dealers strengthen their local presence while supporting marketing and sales targets
- Plan and deliver dealer activities and events, providing ongoing marketing guidance to retail partners
- Keep MINI branding visible across dealerships and oversee point-of-sale communications
- Coordinate dealer websites, social channels, and other online marketing work
- Track budgets, expenditure, and performance indicators against quarterly and yearly goals
What you bring
- At least two years in marketing, ideally within retail, dealer marketing, or an event agency
- Hands-on campaign planning, budget development, event delivery, and marketing KPI reporting experience
- Digital and social marketing experience, plus strong Excel skills for analytical work
- Fluent Polish and English, a university degree preferably in marketing, and a Category B driving licence
Who this fits
This role suits a mid-level marketer who can work independently, organize competing priorities, and communicate effectively with dealers and colleagues. You’ll work in Warsaw with an international team and need Polish and English fluency. The position runs through an external agency for eighteen months, with possible extension, and includes hybrid work after the trial period.
From the employer
Your role will focus on supporting MINI dealers in strentghening their 'Local hero' position and increasing their business performance in order to achieve MINI marketing and sales targets.
What awaits you?
- Supporting preparation and execution of MINI dealer activities and events.
- Communication with dealers and offering day-to-day support in marketing.
- Ensuring proper brand visibility in the dealer network, in line with brand CI
- Developing, implementing, and monitoring POS communication at dealerships
- Coordination of dealers’ online, social media activities and websites
- Monitoring of budgets, spending, and other KPIs, based on quarterly and annual targets
What should you bring along?
- Minimum 2 years of marketing experience, preferably in retail/dealer marketing or an event agency
- Experience in marketing campaigns, budget planning, and event organization
- Project management skills and experience in reporting marketing KPIs
- Experience in digital and social media marketing
- Strong analytical skills with practical knowledge of MS Excel
- Ability to work independently, prioritize tasks, and demonstrate strong interpersonal and communication skills
- Fluent in English and Polish, university degree preferably in Marketing, and a Category B driving license
You enjoy working in an international team and are passionate about marketing? Apply now!
What we offer:
- Employment contract via external agency for 18 months (with potential for prolongation)
- Flexible working time
- Hybrid working opportunities (after trial period)
- Private medical coverage for family
- Sharing costs of sports activities
- Company car
Type of employment: limited
Working hours: 40
At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants.
Learn more here.
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