Winamax | Community Manager - Sport
At a glance
Mid-level Community Marketing role at BOOST. €36,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run sports and betting social accounts while creating German content around news and major events
- Shape Germany-focused social strategy and pitch fresh ways to increase audience engagement
- Track KPIs such as reach and engagement, then improve content based on the results
- Watch sports news, platform trends, competitors and user feedback to guide content decisions
What you bring
- Native German fluency and a strong understanding of the German market
- Real enthusiasm for sports and sports betting, including football, tennis or the NBA
- Previous experience with social media or content production
- Strong German writing skills for fast-moving, live-event coverage
- Confidence using X, Instagram and Facebook to produce distinctive, engaging posts
Who this fits
You’ll suit a sports-focused community role where you can become Winamax’s German social voice and shape content for a local audience. The job is based on-site in Paris, with evening and weekend work tied to sporting events. The listing also includes a live-tweeting exercise in the hiring process.
From the employer
The company
Winamax is a leading European online gaming company, specializing in poker and sports betting.
Based in Paris, the company gathers several hundred thousand active players and bettors every month, mainly in France but also in Spain and Germany. As part of its international growth, Winamax is now strengthening its presence in the German market.
The company stands out for its strong product and content culture, with a clear focus on user experience, creativity, and community engagement, especially across sports-related social media platforms.
Context
Do you want to become the new voice of Winamax on the German market?
After building a strong presence in France and expanding into Spain, Winamax is now accelerating its growth across Europe, with a clear ambition: to establish itself as a key player in Germany.
In this context, the German market is a key step, with strong challenges around community building and adapting tone and content to a local audience.
By joining Winamax, you will directly contribute to this development phase and play a central role in building and managing its social media presence in Germany.
And you won’t be alone: around ten German colleagues are already based in Paris, working across different teams and actively contributing to this expansion.
👉 A unique opportunity to take ownership of the German social media presence.
Missions
1 - Social Media Animation & Content Creation
Manage and animate social media accounts related to sports and betting
Create German-language content aligned with sports news and key events
Adapt tone and formats to match Winamax’s editorial identity
2 - Social Media Strategy – German Market
Define and execute a social media strategy tailored to the German audience
Collaborate with marketing teams to ensure consistency across channels
Propose new content ideas and engagement initiatives
3 - Performance Tracking & Optimization
Monitor content performance (KPIs, engagement, reach…)
Analyze results and continuously optimize actions
Use relevant tools to manage workflows and reporting
4 - Market & Trends Monitoring
Stay up to date with social media trends and sports news
Monitor competitors and industry developments
Leverage user feedback to improve content and engagement
Expected profil
Profile
👉 Native German speaker with a strong connection to the German market
👉 Passionate about sports (football, tennis, NBA…) and sports betting
👉 First experience in social media or content creation
Skills
👉 Strong writing skills, especially in real-time contexts (live events, matches)
👉 Good knowledge of social media platforms (X, Instagram, Facebook, etc.)
👉 Ability to create engaging content with a distinctive tone (humor, creativity)
Location, Remote Work & Start Date
Paris-based position (on-site)
Flexible schedule including evenings and weekends depending on sports events
Start date: ASAP
Benefits & Package
Salary: €36k gross annual fixed (depending on profile)
Profit-sharing scheme
€125 annual employee benefits budget
Additional benefits
Access to gym & sports activities
Company events (poker, parties…)
€200/year travel support to visit family (for 3 years, after 6 months)
Relocation support (for candidates moving to France, not applicable to those already based in Paris)
Apartment provided upon arrival (~30 min from the office)
Administrative support (social security, paperwork, etc.)
Onboarding assistance
Hiring process
Pre-screening Call – BOOST
HR Interview – Winamax
Practical Test – Live Tweeting Exercise - Winamax
Manager Interview – Winamax
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