Freelance Paid Search Strategist Japanese - English (Japan)

Brafton Open · verified Sep 24, 2026

Remote Tokyo Mid-level Paid Search / PPC

At a glance

Mid-level Paid Search / PPC role at Brafton. Remote, Japan.

Pay not stated Paid Search / PPC salary

RolePaid Search / PPC

SeniorityMid-level

LocationTokyo

WorkplaceRemote

PostedSep 11, 2026 · 13d ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll manage Google Ads across Search, Performance Max, and Display
You'll adapt Japanese ad copy while preserving brand voice and cultural nuance
You'll use Japanese keyword research and search-term data to guide optimizations and negative keywords
You'll recommend targeting, account structure, and messaging, then prepare Japan insights for global PPC reporting

What you bring

You bring fluent written and spoken English and Japanese
You have proven experience running Google Ads across Search, Performance Max, and Display
You bring at least two to three years of paid media experience, ideally with international campaigns
You communicate clearly in writing and explain the reasoning behind optimizations

Who this fits

This is a remote, casual freelance opportunity where location does not matter. You'll collaborate asynchronously across time zones with English-speaking teams. Multinational or B2B client experience involving Japan is helpful, while NAVER Ads and Korean proficiency are bonus skills.

From the employer

Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a remote, casual freelance opportunity. Location doesn't matter.

Core Competencies

Fluent in both English and Japanese (spoken and written) - able to translate and adapt ad copy for Japanese audiences while maintaining brand tone and cultural nuance.
Proven experience managing Google Ads campaigns, including Search, Performance Max and Display. Ideally for B2B clients.
Experience with local keyword research tools and methods relevant to the Japanese market (beyond Google Translate or automated translation tools).
Strong ability to analyze search term reports and keyword data in Japanese to inform optimizations and negative keyword lists.

Strategic & Analytical Capabilities

Ability to provide strategic recommendations on targeting, ad structure, and messaging for Japanese campaigns.
Familiarity with regional performance reporting - able to prepare insights and metrics that roll up to a global PPC framework (e.g., separate but aligned reporting for Japan).
Comfortable collaborating asynchronously across time zones with English-speaking teams.

Professional Requirements

Minimum 2 - 3 years’ experience in paid media, ideally with international campaign management exposure.
Strong communicator, with the ability to provide clear written updates and context behind optimizations.
(Nice to have) Background working with multinational or B2B clients where Japan was one of the target regions.
Native, Fluent or Professional Japanese language proficiency

Bonus Skills But Not Essential

Experience on NAVER ads
Korean language proficiency