Marketing Manager - Insights and analytics

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About the role

Purpose of the role: Marekting reporting and analysis, administration of marketing operations tools and continuous reporting processes improvement to increase speed of decision making and business output.

What you’ll be doing

• Analyse data sets to generate insights and track performance on marketing KPIs. Also, support finalisation of targets for these KPIs.
• Provide best practice/training support to marketing teams in areas where marketing generated data is being processed.
• Create and present marketing reports/dashboards to marketing director and HoMs to enable decision making e.g. NPS report, Sales advocacy of marketing report.
• Support optimum utilisation of systems and technology (e.g. digitisation and automation of processes) to deliver business change and achieve efficiencies.
• Support the Marketing team to deliver to agreed objectives.
• Collaboration with Senior Management Team and wider business to ensure business objectives are delivered.
• Deliverables/Update customer events calendar - which is used by sales to see marketing events across globe

Essential Skills / Experience

• Understanding and hands on experience on Salesforce CRM and knowledge of CRM tools like Siebel and Eloqua
• Good understanding of MS office and MS Access
• Ability of work on multiple sets of data to bring out the most useful and actionable insights.
• Understanding of business processes and ability to design processes to achieve automation and efficiency.

Excellent communication and interpersonal skills. Role requires interaction with senior leadership.

Desirable Skills / Experience

Qualifications:

• A Marketing qualification is desirable, but not essential.
• Typically a degree and post graduate qualification in a related subject, e.g. Business

or Marketing.

Experience:

• At least 10 years of experience in marketing preferably in data analysis and reporting.
• Experienced in interacting with senior stakeholders under tight delivery timelines.
• In depth experience of at least one marketing discipline and a good understanding of the whole marketing mix.
• Should have worked with people from other business locations or functions.

BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good. Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers.

BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.

Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best.

We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country. Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country’s most important companies.