Sr. Marketing Specialist
At a glance
Senior General Marketing role at CannonDesign. Remote, United States · $69,200–$86,500 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead proposal deliverables from coordination through interviews, shaping themes and messaging for complex pursuits
- Build resumes, portfolio pages, presentations and collateral within brand standards and design templates
- Research markets, offices and clients to inform strategy and individual pursuits
- Run local or regional sponsorships, awards, events and photography tied to communications goals
- Maintain VantagePoint, proposal files and content reviews while supporting specialist training
What you bring
- You have at least five years in marketing or communications for a professional services firm and a related bachelor’s degree
- You can manage deadlines and projects, stay organized and detail-focused, and take complex pursuits end to end
- You bring strong strategic thinking, writing and design, with depth or interest in developing at least one
- You’re highly proficient in InDesign, Word, Excel and PowerPoint
Who this fits
This role suits a senior marketing or communications professional who can support proposals, brand activities and pursuit strategy in a professional services setting. The position is remote within the United States, with preference for candidates in central or eastern time zones. You must submit work samples showing your primary contribution to InDesign and layout projects, then discuss them in an interview if you advance.
From the employer
If you think your skills, experience and aspirations make you a good match for this position, we encourage you to apply. This position may be filled anywhere in the US. Preference given to candidates that can work in states that are located in the US central or eastern time zones.
As part of the application process, candidates are required to submit 2-3 work samples demonstrating proficiency with Adobe InDesign and other layout software such as PowerPoint. In addition (optional), please provide 1-2 writing samples (i.e. project descriptions, employee bios, proposal cover letters, etc.). Please redact proprietary/confidential information as needed.
Note: We understand that the process of developing these items is very collaborative, we are looking to see samples that you held the primary role in creating. Candidates that progress to the interview stage will be expected to present details on work samples.
ABOUT THE ROLE As a Senior Marketing Specialist, you’ll be part of our Marketing team, which sits within the Brand, Marketing and Business Development (BMBD) team. You will work with a hub of marketing peers led by a Regional Marketing Team Leader. You’ll work in partnership with our Markets, Offices and Services, who rely on marketing support to advance their message and win pursuits. You’ll collaborate across the BMBD community—with fellow Marketing team members, Graphics, Communications, Knowledge Management, Client Engagement, Market Strategy and Business Development—to deliver marketing excellence across proposals, presentations, collateral, local brand-building efforts and more. HERE'S WHAT YOU'LL DOPROPOSAL MARKETING
- Lead the development of proposal materials including coordination and production of deliverables across all stages of the process.
- Drive large, strategic, and complex pursuit process from proposal coordination through interview. May lead visual theme and strategic messaging. Able to develop creative ideas for proposals and interview content.
- Collaborate with Marketing teammates, other BMBD team members and Client Leaders to develop pursuit strategies—starting with client engagement, leading to proposal then interview—to secure the win.
- Create and update resumes, portfolio pages, presentations and related marketing materials using our design templates as inspiration and working within our brand standards.
- Participate in the development of collateral that supports our markets, offices, and services.
- Provide marketing research for overall market/office strategy, as well as for individual clients and pursuits.
BRAND MARKETING
- Lead local/regional marketing activities, such as sponsorships, award submissions, events and photography, that align with our PR/Communications objectives and increase our brand visibility.
FIRM KNOWLEDGE & SUBJECT MATTER EXPERTISE
- Develop strong, in-depth knowledge of the firm’s portfolio, personnel and offerings.
- Develop subject matter expertise (across markets, typologies, services, technology or other) that adds value to our marketing initiatives and pursuit activities.
MANAGEMENT & OPERATIONS
- Work with Regional Marketing Team Leader to support training and ongoing development of Marketing Specialists.
- Provide peer review and oversight for accuracy and quality of content.
- Self-review all work for accuracy and quality of content.
- Maintain and update VantagePoint for clients and pursuits.
- Properly and accurately maintain a proposal filing system.
- Internalizes marketing best practices.
OTHER
- May participate in external marketing activities.
- May perform other duties as required.
- Minimum Bachelor's degree in business, marketing, communications or a related field required.
- Minimum of 5+ years of related work experience in a marketing or communications role for a professional services firm required. 7+ years’ experience is preferred.
- Related experience working in a marketing or communications role for a professional services firm required.
- Related experience working in the Architecture, Engineering, and/or Construction industry preferred.
- Must be proactive, self-driven, organized, detail-oriented and have an enthusiasm for innovation.
- Strong time and project management skills are essential, along with the ability to work in a deadline-driven environment.
- Must have the ability to drive large, complex pursuits end-to-end.
- Solid skills in strategic thinking, writing and design—with the potential and/or interest to further develop/excel in at least one of these areas.
- Strong proficiency with InDesign, Word, Excel and PowerPoint.
- Familiarity with Deltek VantagePoint and Miro is a plus.
- We are relentless in our pursuit of client adoration (not simply satisfaction). Consistent delivery of the best service is what we are about.
- We are committed to ensuring our practice provides equal opportunities for all employees, as we strive to connect with communities around us and focus on the future of design. We support equity, diversity, and inclusion efforts that benefit all employees through the leadership of our DEI Council, our Employee Resource Groups which are open to everyone, and other community initiatives.
- We’re about communication and transparency here. If you want to talk to someone about an idea you have, or a challenge that needs addressing, we’re ready for you.
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