Performance Marketing Manager, Madrid
At a glance
Mid-level Performance Marketing role at Canva. Madrid · full-time.
Pay not stated Performance Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run paid media across Meta, YouTube, TikTok, and LinkedIn for Spain, refining delivery as campaigns run
- Turn Spain’s priorities into channel plans, media mix choices, and budget review proposals
- Work with Data on incrementality studies, MMM calibration, and other measurement inputs
- Use campaign results to steer creative tests, asset rotation, and refresh decisions
- Lead funnel experiments and improve conversion paths across web and app products
What you bring
- You have hands-on media buying and budget ownership across major platforms
- You make confident optimization decisions from performance data and incremental impact
- You understand MMM, lift studies, and incrementality testing, and can design experiments independently
- You have worked with creative teams on structured testing and iterative performance improvements
- You bring app and web funnel experience, Spanish fluency, and good English
Who this fits
This role suits a performance marketer who combines analytical media management with creative testing and funnel improvement. You’ll collaborate across Spain’s marketing, creative, Data, and global growth teams in a remote, multi-market environment. The role is based in Madrid with a hybrid setup and focuses on the Spain market.
From the employer
Join the team empowering the world to design
Hey, g'day, mabuhay, kia ora, こんにちは, 你好, hallo, नमस्ते, 안녕하세요, hola, salut!
At Canva, our mission is to empower the world to design—and we’re growing fast across the globe. With over 250 million monthly active users in over 190 countries, we’re on a mission to make Canva the most loved brand in the world. To support this ambition, we’re building a world-class growth marketing team that’s deeply local, highly creative, and relentlessly performance-focused.
We're looking for a Performance Marketing Specialist to join our team in Spain, focused on driving incremental user growth through great investment decisions, media buying strategy and execution, supporting creative and ensuring we send traffic to great post-click experiences.
About the role
As the Performance Marketing Specialist for Spain, you will be the analytical media expert that partners closely with our creative strategist and broader marketing team in Spain to drive great incremental returns on our media investments.
To be successful in this role you will need to understand the modern media measurement toolkit, media buying principles in key channels, what makes creative great in key channels and iteratively improve our funnel experiences.
As part of this role, you will report to Spain, Head of Marketing and work collaboratively with the rest of the marketing team focused on brand campaigns, lifecycle and partnerships for example. You will also help raise the bar in full funnel media management.
What you'll do
Own day to day media buying, optimisation and pacing across multiple channels in Spain. You will focus on creative-led channels ( Meta, YT & TT, LinkedIn) as we have global search and ASO teams supporting Spain.
Translate Spain priorities into concrete strategy and plans. Set these in partnership with the Global Growth Marketing team and Spain Country Team.
Set the media mix, lead budget allocation review processes and own the experiment roadmap.
Partner with the Data team to run incrementality studies, interpret and calibrate our MMMs, utilise MMP and platform form data where appropriate.
Translate performance data into clear creative insights, sharing learnings with Growth Creative pods that prioritise native vertical video and creator partnerships with embedded Growth Marketers.
Actively manage creative rotation: scale top-performing assets, pause low performers, and proactively flag refresh needs that shape our creative strategy.
Evaluate audience segmentation, targeting, and bidding strategies, proposing improvements and experiments across the region.
Work closely with creative team to maximise Tiktok Content Suite and champion best practices in modern content formats to get and retain attention.
Level up creative cohort analysis and bring unique insights into how we are running our creative flywheel.
Lead formulation, implementation and learning cycles through CRO initatives across channels.
Improve performance marketing systems and workflows, with a focus on automation, adopting AI tooling and even building reusable systems
You’re probably a match if you have:
Proven hands-on experience in media buying and budget management across major platforms with strong media buying principle understanding.
Strong optimisation mindset and confidence making data-driven decisions.
Proven experience collaborating with creative teams to improve performance through structured testing and iteration.
Cross-channel growth mindset, able to evaluate trade-offs, dynamically shift investment, and prioritise incremental impact.
Familiarity with MMM, lift studies, and incrementality testing. Design experiments autonomously and build a strong relationship with the Marketing Science team.
Experience with creative testing frameworks or sprint-based experimentation.
Experience working iteratively with a creative team led by a creative strategist
Experience improving funnels into Apps and Web based products.
Comfortable working cross-functionally in a remote, multi-market environment.
Spanish and good English, with a feel for market context.
About the team
You’ll be part of a highly collaborative, fast-moving, and passionate marketing team that blends creativity and data to make magic happen. In this role, you’ll help Canva show up at its best, fuelling growth by bringing performance and creativity together in every campaign.
What’s in it for you?
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.
Here's a taste of what's on offer:
Equity packages - we want our success to be yours too
Inclusive parental leave policy that supports all parents & carers
An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Check out lifeatcanva.com for more info.
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