FBS Marketing Analyst II
At a glance
Mid-level Marketing Analytics role at Capgemini. Remote, Mexico · full-time.
Pay not stated Marketing Analytics salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll improve re-engagement efforts to strengthen retention, repeat business, and prospect movement through the funnel
- You'll support predictive and prescriptive analytics from planning through testing, launch, and ongoing monitoring
- You'll investigate markets and competitors to shape strategy and find opportunities for innovation
- You'll execute project plans or agile user stories and update stakeholders on analytical solution progress
- You'll use consumer and performance measures, including test results and drop-off rates, to guide decisions
What you bring
- You have at least two years of experience in business research, analytics, or a related field
- You communicate fluently in English while working with a U.S. insurance team
- You bring a preferred bachelor's degree in business, statistics, marketing, or a related discipline
- You can use Excel, PowerPoint, Word, and Outlook and understand Segment, Snowflake, and Power BI
Who this fits
You'll work remotely from Mexico with a team serving the U.S. insurance industry. This role suits you if you can combine market research, competitive intelligence, project execution, and data-driven decision-making.
From the employer
Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.
Essential Job Functions
The Marketing Data Analyst will manage and optimize strategies to bring customers back, especially those who have shown initial interest but may not have completed a desired action, the Marketing Analyst II will increase customer retention, drive repeat business, and move prospects through the sales funnel more effectively.
Responsible for developing business segment, function, and process knowledge, an understanding of business-area data and advanced analytics to successfully implement solutions that improves profitable growth. Provides collaborative support for planning, development, testing, implementation, and monitoring predictive or prescriptive analytics solutions to strategic business problems and drive home future innovation.
Provides analytic and operational support for plans to implement user-centered, advanced analytical solutions to strategic business problems. Key ownership areas may include market and competitive intelligence, user-centered solutions and implementation of advanced analytics projects; and support of strategy, planning and visioning. Executes against project plans or agile user stories on time and effectively communicates the status of analytical solutions to key stakeholders. Supports business objectives for acquisition, retention, cross-selling, profitability, and agency development by assisting in advanced analytic projects. Researches market and competitive intelligence to drive strategy and identifies opportunities for innovation and advanced analytical solutions. Performs other duties as assigned.
Requirements
- Fluent in English- will work with a team in the US
- Insurance Industry Experience preferred
- Bachelor’s degree preferred in business, statistical, marketing or related field.
- +2 years of experience of business research, analytics or related field required.
- Layer in analytics including results from A/B or multivariate tests, knockout rates, drop off rates and other consumer and performance KPIs
- Project management and execution of strategic roadmap
- Documentation of changes in workflows
- Competitive intelligence
- Market research
- Knowledge in over time trends performance
- Marketing
- Market research/competitive intelligence gathering
- Data-driven decision making
Software / Tool Skills
• Excel
• Powerpoint
• Word
• Outlook
•Undestanding of: Segment (CDP), snowflake, power BI
Benefits
This position comes with competitive compensation and benefits package:
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Flexible work arrangements (remote and/or office-based)
- Dynamic and inclusive work culture within a globally reknowned group
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Training & Development
About Capgemini
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group €22.5 billion in revenues in 2023.
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