Assistant Manager / Executive, Marketing, Singapore (2 Years Contract) - Plaza Singapura
CapitaLand Open · verified Sep 22, 2026 At a glance
Mid-level General Marketing role at CapitaLand. Singapore, Central Singapore · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll plan and run mall marketing campaigns, measuring return and key performance results
- You'll review campaign outcomes, control budgets, and produce monthly reports for internal monitoring
- You'll coordinate teams, agencies, and tenants on mall programs and collaborations that support sales
- You'll run digital and social channels, link them with in-mall promotions, and use feedback to improve the customer experience
- You'll refresh digital content, market in-mall advertising space, and oversee Digital Services Advocates
What you bring
- You'll have a degree in Mass Communications, Marketing, or a related field
- You'll preferably bring two to three years of experience in a comparable role
- You'll be creative, resourceful, communicative, organized, and comfortable with Microsoft Office and digital tools
- You'll work independently under pressure, stay focused on results, and meet tight deadlines
Who this fits
You’ll work in Singapore on a two-year contract in a fast-paced, changing retail setting. This role suits someone who can manage campaigns, coordinate with tenants and agencies, handle digital channels, and supervise Digital Services Advocates. You’ll need to be self-directed, organized, and comfortable working toward measurable outcomes.
From the employer
About Us
Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.
Job Description
Responsibilities:
- Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs)
- Conduct post campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring
- Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall's activities
- Proactively plan and initiate joint collaborations with tenants and garner participation for mall's programs and CapitaLand various initiatives to drive sales
- Manage social media platforms and integrate online activities with offline marketing promotions
- Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls
- Housekeep and update content of various digital and social media platforms
- Proactively market in-mall advertising spaces to generate additional revenue for the mall
- Manage and supervise Digital Services Advocates
Requirements:
- Degree in Mass Communications, Marketing, or a related field
- Preferably with 2-3 years working experience in a similar capacity
- Creative, resourceful, and good interpersonal skills
- Excellent written and verbal communications skills
- Computer literate with strong proficiency in Microsoft Office applications, social media, and other relevant digital tools
- Fast and independent with strong organizational skills
- Self-motivated and able to work under pressure
- Data-driven, results-oriented and able to meet tight deadlines
- Prior knowledge in AEM and SAP will be a plus
- Prepared to work in a fast pace and dynamic retail environment
Benefits
- Comprehensive medical coverage
- Training and development opportunities
- Subsidised rates at Ascott serviced residences
- Strong advocate of staff volunteerism
- Wellness programmes
Closing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
Only shortlisted candidates will be notified.
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