Lead SEA & Paid Social (m / f / x)
At a glance
Senior Paid Social role at Carhartt WIP. Berlin · full-time.
Pay not stated Paid Social salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set paid media direction, budgets, and forecasts across more than twenty markets
- You'll run and refine Google, Bing, Meta, TikTok, and Pinterest campaigns
- You'll connect paid activity across the web shop, app, and stores while reporting results and spotting growth areas
- You'll use data, automation, testing, and localized creative to improve prospecting and retargeting
- You'll lead the in-house team and agency partners while coordinating projects across departments
What you bring
- You bring several years of hands-on performance marketing experience across paid search and paid social
- You can manage large budgets and work with Google Ads, Meta Business Manager, Excel, and Google Analytics
- You understand product feeds, automation, MMM tools, and metrics including ROAS, CTR, CPA, and CPM
- You bring strong analytical, problem-solving, mentoring, and cross-functional project leadership skills
- You have excellent English and a connection to electronic music, hip-hop, skateboarding, streetwear, or art
Who this fits
You’ll suit a senior performance marketer who enjoys testing, technology, optimization, and collaborative work in a fast-moving environment. The role includes leading a small internal team and guiding agency partners. It is based in Berlin, Germany, and is full-time; German is a plus rather than a requirement.
From the employer
As the Lead for SEA and Social Ads, you will drive the paid media vision and strategy across 20+ markets. Responsibilities include strategy development, budgeting, forecasting, and managing campaigns on Google, Bing, Meta, TikTok, and Pinterest. You'll drive innovation, meet performance targets and ensure that all activities integrate seamlessly with the brand’s core values while delivering measurable business impact.
Your Responsibilities
Shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores.
Stay ahead of digital trends, bringing fresh tools and approaches into paid media.
Report results clearly, identify growth opportunities, and drive continuous improvement.
Leverage data insights and automation to sharpen campaign strategy and execution.
Work closely with creative teams to deliver localized, platform-tailored assets that connect with audiences.
Plan and optimize prospecting and retargeting campaigns with a sharp focus on KPIs (ROAS, CTR, CPA, CPM).
Lead a small in-house team and guide agency partners, building expertise and collaboration.
Take ownership of campaigns end-to-end, embedding a culture of testing, learning, and optimization.
Your Profile
Several years of hands-on performance marketing experience, with a strong track record in paid social and paid search.
Genuine connection to subcultures like electronic music, hip-hop, skateboarding, streetwear, or art; excellent English required (German a plus).
Proven ability to manage large budgets across media platforms.
Skilled in product feeds, automation and MMM tools, alongside advanced use of Google Ads, Meta Business Manager, Excel, and Google Analytics.
Deep understanding of performance marketing metrics and optimization techniques, paired with a data-driven mindset.
Strong analytical and problem-solving skills, thriving in fast-moving, agile environments.
Confident communicator with experience mentoring team members and leading cross-functional projects to completion.
Passion for technology, testing, and innovation — with a collaborative approach across departments.
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