Influencer Marketing Associate (Youtube)
At a glance
Entry-level Influencer Marketing role at CASETiFY. Shenzhen · full-time.
Pay not stated Influencer Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll run paid YouTube campaigns from creator discovery through briefing, content review, posting, and ad activation
- You'll build and manage a multi-tier creator roster, with emphasis on US coverage and long-form integrations
- You'll negotiate creator and agency agreements, oversee budgets, and improve partnership cost efficiency
- You'll track CPM, CPV, CPA, ROAS, engagement, and conversion results, then suggest campaign improvements
- You'll create creator databases, campaign trackers, dashboards, and repeatable workflows for program growth
What you bring
- At least two years in social media, influencer, digital, growth marketing, or a related area
- Strong practical knowledge of YouTube long-form video, Shorts, and channel analytics
- A bachelor's degree in marketing, communications, media studies, or a related discipline is preferred
- You turn campaign data into clear insights and decisions while staying organized and accountable
- Excellent English communication, initiative, trend awareness, and comfort with deadline-driven work
Who this fits
You'll suit a proactive, analytical marketer who understands YouTube creators and wants to scale performance-focused partnerships, especially for the US market. You'll work full time from Shenzhen and collaborate with marketing, growth, integrated marketing, influencer, and agency teams. CASETiFY states that it sponsors work visas for qualified candidates when needed.
From the employer
CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 27+ nationalities.
We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.
Purpose of Position
- CASETiFY is seeking a motivated Influencer Marketing Associate to scale our paid influencer marketing efforts across key global markets, with a primary focus on the US market and YouTube platform. This role is responsible for end-to-end management of paid creator campaigns on YouTube, spanning influencer identification, negotiation, and booking through to content delivery, YouTube channel growth, and performance analysis. The position reports to the Marketing department and works closely with the Growth Marketing, Integrated Marketing, and Influencer teams to drive measurable ROI through YouTube creator partnerships that strengthen CASETiFY's brand presence and accelerate global business growth.
Job Description
- Develop and execute CASETiFY's global YouTube paid influencer marketing strategy, with a primary focus on the US market, identifying high-performing creators across target markets who align with brand and commercial objectives.
- Own the end-to-end campaign lifecycle for YouTube paid partnerships, covering creator sourcing, outreach, and negotiation through to briefing, video content review, posting coordination, and YouTube Ads/Shorts activation.
- Act as the primary point of contact between CASETiFY and agency partners, leading regular check-ins, reviewing deliverables, providing feedback, and escalating issues when needed
- Manage and grow an in-house roster of YouTube creators across multiple tiers (nano, micro, mid, macro), with strong US coverage and a focus on long-form integrations and performance-driven content.
- Negotiate competitive rates and contract terms with creators, talent agencies, and external partners, manage campaign budgets, and ensure cost efficiency at scale.
- Track and analyze campaign performance across key metrics, including CPM, CPV, CPA, ROAS, engagement rate, and conversion rate, and deliver regular reporting with actionable insights and optimization recommendations.
- Build and maintain scalable processes, documentation, and tools (e.g., creator databases, campaign trackers, performance dashboards) to support the growth of the YouTube influencer program.
- Stay current on YouTube platform updates, algorithm shifts, trending video formats, creator economy trends, and competitor activity across the US and key global markets to inform strategy.
Requirement
- Bachelor's Degree in Marketing, Communications, Media Studies, or a related field preferred.
- 2+ years of experience in social media, influencer management, digital or growth marketing, or related areas.
- Deep working knowledge of the YouTube ecosystem, including long-form content, YouTube Shorts, and channel analytics.
- Hands-on understanding of the US creator landscape and social media culture is a plus.
- Highly organized with strong attention to detail and accountability in managing workflows.
- Strategic and analytical mindset, comfortable turning campaign data into clear insights and decisions.
- A proactive self-starter who stays on top of social media trends and takes initiative.
- Interest in YouTube video strategy/performance marketing and scalability with a growth-oriented mindset.
- Ability to thrive in a deadline-driven, fast-paced environment.
- Excellent English communication skills - written, verbal, and interpersonal.
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