Content Strategist
At a glance
Mid-level Content Strategy role at CG Life. San Diego · full-time.
Pay not stated Content Strategist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build short- and long-range content plans with clients and CG teams, including distribution and search-keyword direction
- Shape buyer personas, pain points, messaging, and editorial calendars to guide content recommendations
- Write, edit, proofread, and ghostwrite blogs, case studies, articles, white papers, and other client content
- Review websites and existing assets for journey coverage, reuse opportunities, channels, and search performance
- Support agency growth through inbound content, marketing automation, new offerings, and internal education
What you bring
- Broad knowledge of content marketing approaches across business models and industries
- Knowledge of SEO practices, trends, and tools such as Moz, Adwords, SEMrush, Keywordtool.io, and Answer the Public
- Strong writing skills, with the ability to develop narratives for different audiences and their pain points
- Ability to use Google Analytics and audience behavior to refine content decisions
- Independence, strategic and creative thinking, and comfort managing multiple deadlines in a fast-paced setting
Who this fits
You’ll suit an agency role serving life sciences, biotech, and healthcare clients, where work spans strategy, writing, SEO, digital marketing, public relations, and brand development. You’ll need to work independently, stay current with changing practices, and manage varied assignments under deadline. This position is onsite in San Diego.
From the employer
CG Life is an advertising & marketing agency focused on life sciences, biotech, and healthcare. We love science and provide marketing strategy, creative, digital, content, and public relations support. Our team is smart, creative, and hardworking.
Life is short. Do what matters.
The Content Strategist works with clients to achieve business goals through content strategy based on thorough knowledge of marketing, content marketing, and SEO best practices. The Content Strategist contributes to the growth of CG Life by employing new technologies and online marketing strategies for both agency marketing and the creation of new client offerings. The Content Strategist’s responsibilities range from the highly tactical to the highly strategic. The Content Strategist crafts written material—be it blog, case study, article, or white paper—for CG Life clients and agency marketing. The Content Strategist also recommends higher-level content strategies that provide marketing solutions to unique business problems. Strategic responsibilities include the examination of business goals and branding, development of detailed buyer personas, and creation of content calendars with specific topic recommendations.
Responsibilities
Strategy
• Work closely with clients and CG teams to create short- and long-term online content strategies
• Develop distribution and SEO keyword strategies for clients
• Create client buyer personas, identify pain points, and refine messaging to guide content development
• Evaluate existing content and websites for buyer’s journey phases, repurposing potential, distribution channels, and SEO
• Construct client content calendars based on recommended content and distribution strategies • Stay apprised of marketing, content marketing, and SEO trends/best practices
Execution
• Write, edit, and proof content both internally and for clients • Interview internal and external stakeholders to develop and ghost write content
• Optimize online content for search engines and lead generation
• Create fuel for marketing automation, including persuasive email copy and compelling calls-to-action
Business Development
• Work with the inbound team to develop agency content strategy in accordance with business goals
• Improve content offerings by keeping agency marketing up to date with content marketing and SEO best practices
• Develop new content marketing and SEO offerings, testing new technologies and practices for agency marketing
• Set up tools to help PR and Account departments acquire new content marketing business from both new and existing clients
• Educate internal stakeholders on content marketing, to ensure consistent company-wide messaging and language
• Implement marketing automation workflows, calls-to-action, downloadables, and compelling, search optimized content to attract new inbound business.
• Thorough understanding of varied content marketing strategies and best practices used across business models and industries • Understanding of SEO best practices and industry trends
• Knowledge of SEO tools, including as Moz, Adwords, SEMrush, Keywordtool.io, and Answer the Public
• Strong writer, with the ability to identify compelling narratives and tailor content to audience pain points
• Understanding of Google Analytics, with the ability to adjust strategies based on content performance and audience behavior • Understanding of the relationship between content marketing, SEO/digital marketing, Public Relations, advertising, and brand development
• Ability to independently handle multiple tasks on deadline in a fast-paced environment. Strategic and creative thinker. Self-starter with a positive attitude.
Visit us in Chicago, San Diego, or Boston.
Find out about us at http://www.cglife.com
Read our minds at http://www.cglife.com/blog
Follow us on LinkedIn, on Twitter at https://twitter.com/cglifeagency, Facebook at http://www.facebook.com/cglifeagency, and Instagram at http://www.instagram.com/cglifeagency
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