ASSISTANT PR& MARKETING MANAGER
At a glance
Mid-level General Marketing role at CHARLES & KEITH Group. Taiwan · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own retail marketing plans, including physical events and activations, to support growth and strengthen the brand
- Run marketing across consumer touchpoints, then use performance data to improve awareness, conversion and channel results
- Manage daily activity on Facebook, Instagram, LINE and Threads, alongside locally produced content and shoots
- Coordinate retail operations, visual merchandising, e-commerce, merchandising, CRM and HQ marketing teams on go-to-market work
- Turn market trends and customer insights into campaigns and brand experiences, plus other communications projects
What you bring
- A strong interest in fashion and a willingness to approach marketing creatively
- The ability to manage social channels, content production and on-site shoots
- Comfort using data to review marketing performance and refine plans
- The ability to work across internal teams and align with a line manager
Who this fits
You will suit a manager-level marketing role centered on fashion, retail activity, social media and consumer campaigns. The listing identifies Taiwan as the location, with full-time employment, but does not provide more specific location, travel or work-authorization details.
From the employer
We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.
• Develop, drive & own retail marketing strategy including offline events and activations to fuel business growth and brand equity. • Manage and deliver marketing strategies across all consumer touch points to raise brand awareness and conversion. • Plan and manage daily operations for social media platforms, including Facebook, Instagram, LINE and Threads. • Plan and execute local content creation projects, including shooting and on-site management. • Data analysis on regular basis to evaluate the performance of retail marketing & social media platforms and optimize strategies. • Drive collaboration between cross functional teams including retail operations, visual merchandising, e-commerce, merchandising and CRM as well as HQ marketing peers to deliver and improve go-to-market process. • Leverage and integrate market trends and consumer insights to deliver effective consumer led campaigns and brand experiences. • Align with line manager to implement and execute other marketing communications campaigns or projects. • Perform all other job-related duties as assigned.
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