Senior Manager, EMEA Marketing

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

Summary:

Clio is the global leader in legal technology and legal AI, and the first legal practice management unicorn. While Clio's growth has historically been driven by North America, international expansion represents one of the company's most significant growth opportunities over the coming years.

Today, Clio serves customers in more than 130 countries worldwide. EMEA is a strategic growth region for Clio, encompassing a diverse set of markets at different stages of maturity, from established markets such as the UK and Ireland to rapidly growing opportunities across Spain, the Nordics, Benelux, South Africa, and the Middle East.

As Senior Manager, EMEA Marketing, you will lead Clio's regional marketing strategy across key EMEA markets, driving awareness, demand generation, customer engagement, and market expansion. Reporting to the Director of International Marketing, you will be responsible for developing and executing regional growth plans, leading a team of marketing professionals, and partnering closely with Sales, Customer Success, Product Marketing, Brand, Communications, and executive stakeholders.

This is a highly visible leadership role that combines strategic planning, people management, and operational execution. You will play a critical role in shaping Clio's international growth strategy and establishing the company as the leading legal technology platform across EMEA.

Who You Are

You are a commercially-minded marketing leader with deep experience building and scaling regional marketing programs in complex international environments. You have successfully led multi-market marketing strategies, balancing regional consistency with local market relevance. You understand how brand, demand generation, events, partnerships, communications, and customer marketing work together to drive business growth.You are equally comfortable setting strategy, managing budgets, coaching teams, and influencing senior stakeholders. You bring strong analytical rigor, operational excellence, and a growth mindset to everything you do.Most importantly, you thrive in high-growth environments where you can build, scale, and create meaningful business impact.

Role Summary

Regional Marketing Strategy

Develop and execute Clio's EMEA marketing strategy, ensuring alignment with company growth objectives, market opportunities, and regional revenue goals.

Team Leadership & Development

Lead and develop a team of regional marketers across demand generation, field marketing, and market-specific initiatives, fostering a culture of accountability, collaboration, and continuous improvement.

Demand Generation & Pipeline Growth

Partner closely with Sales and Demand Generation leadership to create integrated marketing programs that drive pipeline, revenue growth, and customer acquisition across EMEA.

Brand & Market Development

Strengthen Clio's brand awareness and market leadership position across key EMEA markets through integrated campaigns, events, partnerships, communications, and thought leadership initiatives.

Operational Excellence

Own regional planning, budgeting, forecasting, performance reporting, and resource allocation to maximize marketing effectiveness and ROI.

What You'll Work On

Regional Strategy & Planning

• Develop annual and quarterly EMEA marketing plans aligned to company growth targets.

• Define regional priorities, market segmentation strategies, and investment frameworks.

• Identify growth opportunities across existing and emerging markets.

• Build scalable frameworks that can be adapted across multiple countries.

Team Leadership

• Lead, coach, and develop a team of marketing professionals across EMEA.

• Provide strategic direction and support career development.

• Foster collaboration across regional and global marketing teams.

• Drive accountability through clear goals, metrics, and performance management.

Demand Generation & Revenue Growth

• Partner with Demand Generation leadership to develop full-funnel marketing programs.

• Drive pipeline generation, opportunity creation, and revenue contribution across EMEA.

• Align marketing investments with regional business priorities.

• Optimize campaign performance through data-driven decision making.

Brand, Communications & Market Expansion

• Partner with Brand, PR, and Communications teams to increase market awareness and share of voice.

• Oversee regional event strategies, sponsorship programs, and community-building initiatives.

• Support market-entry and expansion initiatives across priority geographies.

• Build strategic relationships with key industry partners, associations, and influencers.

Cross-Functional Leadership

• Serve as a strategic marketing partner to EMEA Sales leadership.

• Align closely with Product Marketing on positioning and go-to-market initiatives.

• Collaborate with Customer Success on customer engagement, advocacy, and retention programs.

• Influence senior stakeholders through data, insights, and strategic recommendations.

Budget Ownership & Performance Management

• Own and manage EMEA marketing budgets.

• Evaluate marketing investments across channels, programs, and markets.

• Establish performance measurement frameworks and reporting cadences.

• Continuously optimize resource allocation and program effectiveness.

Responsibilities

• Own the EMEA marketing strategy and regional growth plan.

• Lead and develop regional marketing team members.

• Deliver measurable pipeline and revenue contribution across EMEA.

• Manage regional marketing budgets and investment decisions.

• Drive integrated marketing programs across demand generation, field marketing, events, partnerships, and communications.

• Partner with Sales leadership to align marketing and commercial priorities.

• Establish scalable marketing processes and best practices.

• Provide regular business updates and performance reporting to senior leadership.

What you’ll bring..

• 10+ years of marketing experience, with significant experience in B2B SaaS or technology environments.

• 3+ years of people management experience leading high-performing marketing teams.

• Knowledge of the Spanish legal market and broader EMEA legal technology landscape.

• Proven success developing and executing regional or international marketing strategies.

• Strong experience across demand generation, field marketing, brand marketing, and go-to-market planning.

• Demonstrated ability to drive measurable pipeline and revenue outcomes.

• Experience managing significant marketing budgets and investment decisions.

• Strong analytical and commercial acumen.

Leadership Competencies

• Strategic thinking and business planning.

• Team leadership and talent development.

• Executive stakeholder management.

• Cross-functional influence and collaboration.

• Operational excellence and prioritisation.

• Data-driven decision making.

• Change management and organizational leadership.

Technical & Platform Experience

• Salesforce.

• Looker or equivalent BI tools.

• Marketing automation platforms.

• Google Workspace.

• Asana or similar project management platforms.

• Marketing attribution and reporting frameworks.

Serious Bonus Points

• Experience leading marketing teams across multiple EMEA markets.

• Legal technology, professional services, or regulated industry experience.

• Experience supporting market expansion and international growth initiatives.

• Familiarity with AI-enabled marketing workflows and tools such as Claude, ChatGPT, or other generative AI platforms.

What you will find here:

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

• Competitive, equitable salary with top-tier health benefits and dental coverage

• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.

• Flexible time off policy

• Pension contribution

• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

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The on-target earnings (OTE) salary range for this role is €127,300 to €190,900 reflecting base salary plus variable compensation at 100% attainment. Variable compensation is not guaranteed and will depend on individual, team, or company performance. Initial placement within the range is informed by geographic region, experience, and skillset, with room to progress as impact and tenure grow. Final offer amounts will vary based on candidate profile.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at clio.com/careers

We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions.

Disclaimer: We only communicate with candidates through official @clio.com email addresses.