Marketing & Communication Manager
At a glance
Mid-level Communications role at Coface. Zürich · full-time.
Pay not stated Communications salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set Switzerland’s marketing and external communications direction, connecting business goals with practical go-to-market plans
- Equip Sales with demand programs, lead processes, CRM workflows, conversion tools and acquisition materials
- Own Swiss product management, including insurance wording, contract updates, launches, adaptations and migrations
- Coordinate marketing and communications across websites, digital channels, content, print, events and public relations
- Oversee the website, SEO, three-language content, brand work and marketing budget allocation
What you bring
- Bring five to ten years in marketing management, ideally within insurance or financial services
- Work confidently with CRM and marketing automation platforms, plus SEO, SEA, digital acquisition and content marketing
- Use English with either French or German for the role, with another Swiss official language welcomed
- Show event-management experience, strong prioritization, analytical judgment and comfort tracking marketing KPIs
Who this fits
This role suits a Swiss marketing manager who can move between strategy, product governance, commercial enablement and hands-on communications. You’ll work across Sales, Legal, Product and regional teams while contributing to the extended Swiss leadership team. The position is based in Zürich with a hybrid arrangement.
From the employer
Making Trade Happen
Coface is a team of 5,600 people of 78 nationalities across nearly 60 countries, all sharing a corporate culture across the world. Together, we work towards one objective: facilitating trade by helping our 50,000 corporate clients develop their businesses.
Every day, our teams are making trade happen. Join us!
Role purpose:
As part of a high-performance and dynamic team, we are looking to complete the team with a proactive, curious and well-organized Marketing & Communication Manager. The role is in charge of implementing governance of the Marketing, Product and External Communication strategy for Coface Switzerland..
This role combined strategic leadership, product and contract management, commercial enablement, with a strong focus on supporting business growth and transformation.
YOUR MAIN MISSIONS:
Strategic Marketing & Go‑to‑Market Leadership:
- Definition and execution of the Swiss Marketing and External Communication strategy, fully aligned with country, regional (WEAR) and Group priorities
- Translation of business and commercial objectives into actionable go‑to‑market strategies
- Member of the Extended Swiss leadership team, contributing to transversal decision‑making and strategic alignment
Market Intelligence & Competitive Analysis
- Monitor market trends, competitor activities and emerging opportunities
- Provide strategic market intelligence to support commercial and product decisions
Commercial Enablement & Lead Generation
- Design and deployment of demand‑generation and lead‑generation strategies to support Sales performance across business lines
- Close collaboration with Sales teams to strengthen lead processes, CRM usage, conversion funnels and sales enablement tools (experience with CRM and marketing automation tools (Salesforce, Microsoft Dynamics, Eloqua, HubSpot or equivalent)
- Development of commercial assets (presentations, pitch decks, one‑pagers, …) to support acquisition and growth
- Continuous optimisation of lead management processes at local, regional and Group levels (via key users’ workshops, …)
- Monitoring of key marketing KPIs (MQLs, conversion rates, pipeline contribution, ROI, website performance)
Product & Contract Management / Governance
- End‑to‑end responsibility for Product Management activities for Switzerland, in close collaboration with Legal, Sales and Regional teams
- Implementation, maintenance and evolution of insurance contracts, clauses and general terms across multiple products and business lines
- Management, translation and localization of contractual documentation (EN / FR / DE), ensuring legal accuracy, consistency and market compliance
- Active involvement in product launches, adaptations and migrations, ensuring operational readiness and commercial relevance
Marketing Operations, Communication & Brand Management
- Governance of all Marketing and Communication activities across digital and offline channels (website, digital marketing, content, print, events and public relations)
- Supervision of the digital ecosystem, including website management, SEO optimisation and content localization in 3 languages
- Definition and implementation of brand positioning and communication strategies adapted to the Swiss market
- Planning and monitoring of the marketing budget, ensuring prioritisation and efficient allocation of resources
CANDIDATE PROFILE:
- 5 to 10 years as a Marketing manager preferably working in the insurance market or financial services company
- Proven track record in similar marketing position
- Experienced Event Management skills and requirement to be familiar with Business Social Network
- Organized, multi-tasking, strong in priority setting, team player
- English/French or English/German (Swiss) is mandatory for the position with ideally a third swiss official language would be a plus
- Good interpersonal and communication skills
- Strong analytical skills and KPI-driven mindset
- Experience working with CRM and marketing automation platforms
- Good knowledge of SEO, SEA, digital acquisition and content marketing
- Project management skills
- Communication: Good written and oral communication skills.
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